SEO FAQ

1, What is Search Engine Optimization or SEO?

SEO, Search Engine Optimization, is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

2, How can search engine optimization impact my business?

The goal of effective search engine optimization is not just adding traffic - it's about growing your online business by reaching qualified consumers of your products and services. With about 298 million people using the Internet and about 200 million people using search engines in China, the potential online audience is so large for businesses that a strategic and sustainable approach to capturing that market is vital.

3, How does SEO compare to my other marketing investments?

Companies continually re-evaluate the effectiveness of their marketing programs against changing buying patterns, but never before has there been such a rapid and intense change as the onset of the Internet. Search engine optimization is still relatively new and within the past five years, only the largest and most aggressive companies have rated it into their strategic marketing plans.
Today, the science of search engine optimization is becoming an integral and dominant aspect of any company doing business online. Given the size of the potential market available via the Internet and the ability to instantly reach potential customers anywhere in the world, at any time, search engines has leaped ahead to become a critical marketing tool. No longer can companies ignore its effectiveness if done strategically, and done right.

4, How Do You Choose the Best Keywords?

The first step in our SEO campaign is to develop your Keywords Profile through Keywords analysis. Based on your initial input, we will use a combination of experience and technics to generate a list of the most effective and well-searched keywords in your industry. We then work together to refine this list and compile the list of keywords and phrases that will be most beneficial to your product or services. You know your business and we know ours. We know how important it is to work together to generate the most effective Keyword Profile possible.

5, Will You Need to Access Our Web Server?

Yes, we will need access to your web server in order to upload and periodically update pages. We do our best to keep you informed every time we do an upload or make a change. It is vital that anyone else who may be making changes to your site stays current with the optimized pages we provide.

6, Do You Have to Make Changes to Our Site?

While many of the changes made to your site are done behind the scenes in the source code, it may be necessary to make certain minor changes to your site's copy or layout. In most cases, these changes are minimal. We post all changes made to the front end of your site to our test server for your approval before we go live with the changes.

7, Can I see how my competitors are ranking for my targeted keywords?

Our company can provide you Site Competing Analysis, Keyword Analysis and Monthly Ranking Reports services. They can offers you up to several competitor sites to be included such as the site ranking 1,5,10,20 etc., so you can compare at a glance how you are ranking in comparison to them for the same search terms.

8, What's the right time for me to start a search engine marketing campaign in China?

No time like the present! Firstly, with nearly 300 million people using the internet in China, and therefore more than 200 million of them using major search engines, the potential Web audience is so large that a strategic approach to capturing your share of that market is critical. Obtaining higher rankings in the major search engines is one of the most effective marketing tools you can implement in today's online world. Secondly, we usually establish 12-month campaigns. There is an enormous amount of education, research, analysis, technical programming, and testing performed in the first 3 months in particular.

9, Can you guarantee a number 1 position in the search engines?

Nobody can guarantee a number 1 position or specific ranking for your site for a given keyword or phrase in the organic search engine results. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms and rules, efforts made by competitors, and new sites being added to the Web.

10, How often do you resubmit my site to search engines?

If your site is search engine compatible and optimized correctly, regular resubmission to engines is generally unnecessary although we find that monthly submissions to some search engines assists in maintaining rankings. Our ranking reports and maintenance checks keep track of your site every four weeks. If your site is already ranking highly, there is no need to resubmit it. However if any engines have lowered or dropped your site altogether (as can happen from time to time), it will be resubmitted to those engines.

If an engine has dropped your rankings considerably since last report, it is time to tweak your META tags or check the optimized pages for any problems. This is included as part of your Monthly Site Ranking Management Service. Search engines will generally pick up the changes during their next edit and re-rank the site accordingly. Resubmission is usually only necessary if your site has undergone major content changes.

11, How often will I receive search engine ranking reports?

We send out search engine ranking reports monthly to our clients.

12, How will I know if my business increases as a result of top rankings?

Our monthly tracking report can help you to track the effectiveness of your campaign. By the end of the first twelve months, you will get an analysis of your activity at the end of the campaign as compared to the baseline established at the beginning of the campaign.

13, All this is very confusing and I still have some questions about your services.

You are invited to contact us with your concerns before, during and after the campaign. Clients always get priority handling: we are here to help you get better rankings and understand what we do.