Similar to Google, Baidu has a PPC campaign to serve enterprises in various industries.

In addition to Baidu PPC, there are two new listing forms: ZhiLiaoHaoXue & AiCaiGou.

1. ZhiLiaoHaoXue (知了好学)

In English, it means “Cicada Studing Hard”.

This listing is suitable for B2C corporate advertisers who have opened a PPC account on Baidu in the education industry. The cost of this listing is approximately CNY10,000/year.

2. AiCaiGou (爱采购)

In English, it means “Love Purchasing”.

This listing is suitable for B2B corporate advertisers who have opened a PPC account on Baidu. This listing is charged based on core keywords, such as: “sensors” costs CNY6,980/year.

Note: The listed company must hold a Chinese business license.