Shanghai, China
+ 86-21-54658109
info@chinaseo.com

Baidu SEO

The Evolution of Market Behavior and the Repositioning of Search Engines

  • On April 11, 2025
  • baidu marketing
In recent years, China’s human resources industry has experienced a dramatic shift in search behaviors. Baidu, once the undisputed leader among traditional search engines, now faces significant challenges from emerging channels. Between 2017 and 2025, search volumes for headhunting-related keywords (such as “real estate headhunter” and “financial headhunter”) have plummeted by over 90%. Only “pharmaceutical […]
Read More

AI Dialogue Reshapes Traffic Entry Points: Is Baidu’s Search Moat Collapsing?

  • On April 1, 2025
  • Baidu GEO, GEO Baidu
From “Search Box” to “AI Q&A”: A Market Position Disruption By 2025, generative AI platforms (such as DeepSeek, DouBao, and Kimi) have surpassed 300 million monthly active users. In 50% of user queries, answers are now directly generated by AI without requiring clicks on traditional search results. Supporting Data: Gartner reports predict that traditional search […]
Read More

China’s Search Engine Market: Current Landscape, Trends, and Strategic Implications

  • On December 25, 2024
  • china search market, china search marketing
The Chinese search engine market is experiencing a dramatic transformation, driven by rapid technological advancement and changing user behaviors. With a market value in the hundreds of billions of yuan and double-digit annual growth, China’s search industry has become a crucial battleground for both domestic and international players. As the world’s largest internet market continues […]
Read More

Understanding ICP Certificates and Their Impact on Baidu SEO

  • On December 24, 2024
  • baidu SEO, china icp, ICP SEO
For businesses looking to establish an online presence in mainland China, understanding the ICP (Internet Content Provider) certificate system is crucial. This article explores how ICP certification affects your website’s performance on Baidu, China’s dominant search engine, and what steps you can take to optimize your SEO strategy. What is an ICP Certificate? An ICP […]
Read More

How Baidu Search is Becoming Harder to Find Valuable Content

  • On December 17, 2024
  • baidu search marketing
As a seasoned digital marketing consultant and frequent user of Baidu Search, I have noticed a significant change in the search results provided by the platform. It has become increasingly difficult to find valuable content, with irrelevant and low-quality results dominating the first few pages. This article will explore the reasons behind this trend, the […]
Read More

The Challenges of Search Marketing in China and Strategies for 2025

  • On November 27, 2024
  • china search marketing, marketing strategy 2025
How can traditional search marketing adapt to the rapid rise of AI? The rapid advancement of artificial intelligence (AI) technology is reshaping industries, and search marketing is no exception. Particularly in China, AI is redefining user behavior and search engine ranking mechanisms. As we look ahead to 2025, how can businesses remain competitive in this […]
Read More

China’s Search Engine Market: A 2024 Overview

  • On November 11, 2024
  • china search engines, china search market
Executive Summary China’s search engine landscape is undergoing significant transformation, driven by AI innovation and changing user behavior. While Baidu maintains its dominant position with over 70% market share, the emergence of social media platforms as search destinations and the integration of AI technologies are reshaping the competitive dynamics. Market Structure and Key Players Market […]
Read More

Baidu SEO in 2024: Navigating Challenges and Seizing Opportunities

  • On September 2, 2024
  • baidu SEO, baidu seo challenges
As we enter 2024, Baidu SEO faces a range of challenges, including: 1. Constant algorithm updates Search engines are continuously refining their algorithms, requiring SEO professionals to stay informed and adapt quickly. 2. Increasing costs and complexity Effective Baidu SEO now demands greater investment in technology, strategy, and content integration. 3. Traffic fragmentation The growing […]
Read More

The Hidden Perils of Global Hosting for Chinese SEO: A Swiss Company’s Cautionary Tale

  • On June 25, 2024
  • China seo, SEO China
In today’s interconnected digital landscape, businesses often assume that a globally accessible website equates to truly global reach. However, a recent case involving a Swiss company’s website hosted on Amazon Web Services (AWS) serves as a stark reminder that the realities of the internet can be far more complex, especially when it comes to visibility […]
Read More

The Chinese Search Engine Market in 2024

  • On April 8, 2024
  • china search engine market share, china search engines
The Significance of the Chinese Internet Market China’s internet user base has been growing steadily, and the usage rate of search engines has been rising in recent years, demonstrating the immense potential and significance of the Chinese internet market. Furthermore, the size of China’s search engine market reached 108.704 billion RMB, with a year-over-year growth […]
Read More