7 Strategies Used in Applying Email Marketing
- On September 10, 2010
China email marketing can bring in a numerous paying customers …But it has to be done the proper way. Email marketing is more than creating a quick email sales letter and sending it out to 10,000 recipients. There is a right and wrong way of executing a China email marketing campaign. There are a few strategies you will need to understand before beginning your next China email marketing campaign.
Stay Up-To-Date with New China Email Marketing Strategies
The Internet marketing world is constantly changing. It is important to stay up-to-date on the most recent email marketing techniques. You will also want to stay abreast to the latest email marketing systems available. This will help your email marketing process to flow more efficiently.
Customize Your Marketing Message
If you can, instead of addressing your messages like the following: “Dear Friend” or “Dear Future Customer”, try to use the recipient’s first name. Also, avoid sending out group emails where recipients can view other people’s emails. Most people despise this and consider group emails disconcerting and a form of spam.
Give Customers a Choice to Unsubscribe
Whether you’re sending out a sales letter, newsletter or a flyer, make sure that you provide people with an option of opting out of your email. Just because someone opts out of your email, doesn’t mean that they aren’t interested in your offer. Some people prefer not to receive multiple emails. Respect your recipient’s wish. There is nothing more frustrating than receiving countless emails without providing a link to unsubscribe from an email.
Create a Winning Marketing Message
If you’re unsure how to create a winning China email marketing message, hire a professional. If your email marketing message doesn’t provide a persuasive marketing message, you will lose a lot of potential customers who may have been interested in your product or service.
Provide a Call to Action
Make sure your China email marketing message clearly describes what you want potential customers to do next. For instance, make sure your links are noticeable and provide any kind of instructions on your call to action. Make sure you always position your call to action towards the beginning of your message.
Avoid Email Marketing Tricks
Your numbers will drop faster than the New Year’s Eve ball if you try to trick recipients into viewing your sales offer. Successful China email marketing experts create curiosity in their marketing message — this is how they generate hundreds and even thousands of contacts.
Monitor Your Statistics
Make sure you closely monitor your China email marketing statistics. This will allow you to view your click through’s, unsubscribes and bounce ratio. Then you can re-evaluate your entire marketing strategy if necessary.
Hopefully, the above China email marketing tips will help you improve your overall marketing strategy. The key is to developing a successful email marketing campaign is to generate more leads and sales.