In 2020, the scale of China’s online advertising market will be close to 500 billion yuan, and the scale of China’s Internet advertising will be close to 550 billion yuan in 2021, with a year-on-year growth rate of 13.85%. Affected by the epidemic, the growth rate of China’s online advertising market in 2020 will slow down significantly.

Although the Internet advertising market is developing rapidly, there are still many problems in the development process.

Problem 1: There are many short-sighted behaviors

In the development process of the Internet advertising industry, there are many short-sighted behaviors, such as fraudulent clicks, forced advertisements, and false advertisements, for traffic or click-through rates.

Problem 2: The bidding ranking disrupts the market order, and there is disorderly competition

In the development process of the Internet advertising industry, some companies try to increase advertising revenue and seize market share, resulting in disorderly competition in the market. Baidu, etc. adopted the method of bidding ranking to decide the order of online search results, causing market confusion.

Question 3: Some technical problems have not been broken through

In the development process of the Internet advertising industry, there are still problems such as imperfect infrastructure construction, lack of creativity and characteristics, and insufficient reserve talents.

Problem 4: The supervision mechanism is not perfect

In the development process of the Internet advertising industry, there is still a regulatory aspect. Lack of third-party certification, imperfect access mechanisms, and legal applicability.

On the whole, the Internet advertising market is currently booming, but there are still many problems to be solved in the process of development. With further regulation and rectification, the entire Internet advertising will also show a more healthy and orderly state.