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chinese market

Cracking the Code: Understanding China’s Digital Ecosystem

  • On January 7, 2025
  • China digital ecosystem
You know what amazes me every time I think about it? The way Chinese consumers can literally run their entire lives through their smartphones. I’m talking about everything from grabbing breakfast to managing investments, all with a few taps. As a Western business owner, you might be wondering: “What’s the secret sauce behind this digital […]
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How to Conduct Market Competitive Analysis in China

  • On February 26, 2024
  • market analysis china, market competitive analysis
In today’s fiercely competitive business landscape, conducting a thorough market competitive analysis is paramount for companies operating in China. This strategic process entails an in-depth examination of your rivals, their strengths, weaknesses, and overall market positioning, enabling you to identify opportunities and potential threats, and ultimately formulate an effective competitive strategy. The first step in […]
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What is the Online Percentages of Overall Sales in Top 10 Industries

  • On August 31, 2023
  • online sales percentage, online sales share
A client once asked us a very good question: how to balance marketing budget allocation online and offline? The real question hidden behind this sentence is, what percentage of the company’s overall sales revenue should online sales be reasonable? In other words, what ratio should be used to divide the marketing budget between online and […]
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China’s Internet Advertising Industry Market in 2022

  • On May 19, 2022
  • China internet advertising
In 2020, the scale of China’s online advertising market will be close to 500 billion yuan, and the scale of China’s Internet advertising will be close to 550 billion yuan in 2021, with a year-on-year growth rate of 13.85%. Affected by the epidemic, the growth rate of China’s online advertising market in 2020 will slow […]
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Bury Your Business Tentacles in The Chinese Market

  • On February 9, 2021
  • business strategy, business tentacle
One day, our European partners asked whether those companies from Europe have their good business performance in China. We affirmatively replied: Very good! According to one manager of our clients in Shanghai, they have been growing fast, while those other branches in the group all over the world have severely declined due to the pandemic. […]
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