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Content Marketing

The Impact of Copywriting on Conversion Rate

  • On November 27, 2023
  • copywriting CR
How much commercial value can a small copywriting change bring to a company? The answer may surprise you. Udemy, one of the world’s largest online learning platforms, once conducted a small test: they changed the landing page copy of a paid course from “Learn Web Development” to “Master Web Development Skills and Get a Higher […]
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How AI Reshaping Content Creation

  • On August 23, 2023
  • AI content, AI content creation, content marketing
Regarding AI intervention in content creation, John Mueller had a nice one-liner on Reddit, “By definition (I’m simplifying), if you’re using AI to write your content, it’s going to be rehashed from other sites.” This makes a lot of sense. What is the relationship between artificial intelligence and content creation? Content creation is an important driving […]
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Copywriting Playing Key Role in SEO Activity

  • On August 9, 2023
  • copywriting SEO, SEO copywriting
It goes without saying that copywriting plays a very important role in search engine optimization (SEO). Through the analysis of research and actual data, we see the impact of copywriting on key indicators such as website ranking, traffic, user experience and conversion rate, which provides practical suggestions for enterprises and website managers to optimize SEO […]
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How to Do B2B Content Marketing in China

  • On August 25, 2022
  • b2b content marketing, china content marketing
The three goals of B2B content marketing are in line with the funnel law: let target users discover you, let users trust you, and finally directly generate consulting conversions. From a value perspective, the closer you are to consulting, the greater the value. Therefore, the content marketing of B2B should be divided into rhythms according […]
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How can B2B Companies Generate Low-cost Leads Through Content Marketing

  • On August 9, 2022
  • china content marketing, low-cost leads generation
Compared with the numerous marketing tactics of B2C companies, the way of acquiring customers for B2B companies is much simpler. Many B2B companies acquire customers through search engine advertisements and information feed advertisements. The advantage of search engine advertising lies in the precise collection of interested customers. When a user searches for relevant keywords in […]
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Content Marketing Is Key to SMB Growth

  • On July 30, 2022
  • china content marketing
Since 2020, the epidemic seems to have become a nightmare that many companies cannot escape. In the absence of the epidemic, it is not easy for small and medium-sized enterprises to achieve growth, let alone in the case of repeated epidemics and lack of resources. Nevertheless, for small and medium-sized enterprises, how to overcome all […]
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