Corporate WeChat or Personal WeChat?
- On November 4, 2020
- corporate wechat, personal wechat, WeChat
Today, the number of Chinese Internet users has exceeded 1 billion. On the Internet, the cost for companies to obtain traffic is increasing.
WeChat is another important place for companies to increase traffic. The question is, do companies choose corporate WeChat or personal WeChat to increase traffic? How to choose between the two?
Personal WeChat account is more flexible
In the eyes of some people, there is no difference between corporate WeChat groups and personal WeChat groups. In fact, in the eyes of users, the biggest function of corporate WeChat is more like after-sales service. Users regard product recommendations and other information in the enterprise WeChat group as customer service advertising.
One of the most fatal problems of corporate WeChat is that the number of postings in Moments has been greatly limited. Moments marketing several times a month has no impact on users at all.
If you want to build a professional and trustworthy image in the minds of users and maintain a sense of brand presence, posting frequently in Moments is an effective method.
In addition, for corporate WeChat, once users withdraw from the group, companies will have no chance except for private chat.
In contrast, personal WeChat is more convenient in many aspects, such as establishing groups, interacting with customers, and posting in Moments.
The latest video number can be video content at the same time at any time, these methods can affect potential customers. The most important point is that there is no limit to the material form of personal WeChat Moments, from text, video, link, multi-picture, live video, etc. We can also give our own dynamic comments to create the effect of multi-person interaction.
Corporate WeChat is suitable for large enterprises
Enterprise WeChat is more suitable for large enterprises with strong marketing attributes and strong product attributes. Enterprise WeChat is a low-cost customer relationship management tool for large enterprises. Enterprise WeChat can also enhance customer trust.
The emotional interaction of personal WeChat accounts can never be replaced by corporate WeChat accounts. Personal WeChat ID is inherently infectious and affinity.