Effectively measuring the impact of your brand in China
- On August 2, 2012
How can you measure an impact of one brand versus another on the China Internet?
Lets look at the 3 famous NBA basketball players on China web. How popular are the super stars, Yao Ming, LeBron James and Michael Jordan in China? Each can be considered as a “brand name” or unique “Key Word”.
Below is an example of what insights Baidu can show regarding these NBA “brand names.”
From this research on Baidu we can see:
- What name is more popular in China, who has (today) the most attention in public sphere.
- What web sites and blogs have the relevant articles talking the super stars.
- What is the geographic distribution for popularity for this brand/ NBA star.