Baidu Keeps its Algorithm Changing Frequently in 2018

On July 2, 2018

Baidu SEOers are now facing big challenge in common. Keywords rankings slide down and organic traffic keeps decreasing this 2018. This is an irreversible trend of Baidu SEO. From the beginning of 2018 to the present, Baidu released its algorithm updates more than 10 times, within which the word “severely cracked down” appeared 3 times. […]

On June 19, 2018

We received a call one afternoon, asking for "how to transfer ownership of real estate in Hawaii", which was related of ReadUSA.com business (our client) we represented in China. It’s pretty strange question though ReadUSA.com. The lady over the phone described that one guy in her organization embezzled funding since earlier 2016, and bought many […]

On June 14, 2013

What is WeChat? Free to use, and approaching 400 million users "WeXin" or English name "WeChat" is now the biggest mobile social platform in China. It is also popular overseas Many local companies are already actively marketing using WeChat. WeChat can be used for free on most global mobile networks, and we advise international companies […]

On April 17, 2013

Client always ask: Should I start with paid search(PPC) or natural search(SEO)? We strongly recommend that you start with paid search. To Make SEO Efficient PPC allows you to test a large number of keywords, and to measure the results on a keyword by keyword basis. From tracking back though the qualified leads, we can […]

On August 2, 2012

How can you measure an impact of one brand versus another on the China Internet? Lets look at the 3 famous NBA basketball players on China web. How popular are the super stars, Yao Ming, LeBron James and Michael Jordan in China? Each can be considered as a “brand name” or unique “Key Word”. Below […]

On July 2, 2012

One of our clients from Australia thought it’s unworthy doing brand keywords SEO, as it already lists top 1, in terms of the query of his brand on major search engines. This sounds reasonable but let’s think a bit further. Provided you’re newbie in the local China market, even though you may be well-known in […]

On June 7, 2012

When people are talking about Google Penguin, Baidu comes to change its algorithm of organic listing recently as well. If you query for “site:www.yourdomain.com” on Baidu, you will find most of page description tags don’t work anymore, but are replaced by others which come from body section of page content. Baidu prefers to display what […]

On February 13, 2012

Most online marketers realize that Baidu is the dominating search engine with approximate 70% share in the China online market. However, you can’t ignore Google HK as the second major players in whole perspective. Here’re the 2 reasons why Google HK should be involved in your China SEO below for your reference. 1, Baidu is […]

On January 4, 2012

Most marketers do concern about marketing on Baidu in terms of China online marketing, as Baidu becomes the leading search engine with around 70% market share in China. They care the search engine, and love to run PPC campaign on this, but they may not realize how complex the process of PPC would be. It’s […]

On August 17, 2011

Baidu is of course the leading giant in the China search market, followed by Google. Both algorithms have common concerns like content and update, solid inbound links. However, Baidu has more complicated operation people hardly grasp the rules. Baidu is running strict examination recently on any overseas advertising on its site. Please be carefully noticed […]

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