Chinese portal website Sohu.com has completed the beta test of its social networking service website named “White Society” and has formally opened the registration channel to Chinese netizens.

The new service is developed by the company’s blog development team and started beta test in May this year.

According to local media news reports, Charles Zhang, chairman and CEO of Sohu.com, stated that Sohu.com has a large user group and has advantages in financial strength, labor investment, technology accumulation, and development, which provide natural advantages for its entry into the SNS sector.

Fang Gang, vice president of Sohu.com, revealed that the company wants to avoid the current model of Chinese SNS websites, which focuses too much on entertainment. Fang said Sohu.com SNS product will not be isolated from its other products. Instead, it will integrate with these products in different ways.