App Marketing in China
- On April 24, 2019
On April 15th, Analysys released the Top 1,000 of App list in March 2019. The rankings were mainly based on the monthly active mobile users of APP products, which effectively indicates the real use of users in the China Mobile APP market.
The top 10 keeps the same as before, namely WeChat, QQ, Iqiyi, Tencent Video, Alipay, Taobao, Youku, Weibo, WiFi Master Key and Mobile Baidu.
WeChat ranked top, with monthly active users of 905,925 million, a decrease of 0.06% from the previous month. QQ monthly active users were 536,719 million, down 3.25% from the previous month, ranking second. iQiyi ranked third, with monthly active users of 52,668 million people, a decrease of 0.54%.
In the China market, the main promotion of app is as below.
1, register on the app store first
The review of the app store is very strict. First get the recognized name on the app store, and promote it in other places with this name, to avoid any name trouble later on.
2, app’s SEO
Consider to keep name and description of app containing target keywords.
3, promote app in China social media
Promotion app introduction page on varied social media in China, and then invite visitors to the download page on app store. The more downloads, the higher the app’s ranking on app store.