How to improve the ROI of your PPC on Baidu?
China Pay per click (PPC), aka pay per click with its Chinese name Jing Jia Pai Min in China, is an internet advertising model used to direct traffic to websites. Due to big different algorithm from Google, Baidu, a China giant engine, has its different keywords listings, with sponsor listings as Baidu PPC over organic part. This means PPC on Baidu will bring you more clicks than that of Google.
When China PPC is concerned, it’s more about the activity of investment in China rather than a marketing campaign, as China advertisers will invest more and more if they can achieve positive ROI.
Main Benefits of PPC China
- Quick targeted traffic
- Measurable results
- Quick and easy way to test if your business works
- Flexible for adjustment of your investment in PPC campaign
Some Challenges You May Face When Running China Pay Per Click Campaign
- How you handle with the gap between Baidu clicks and your GA visits?
- How you protect against click fraud from Chinese PPC?
How you balance your budget on Baidu search and Baidu Ad Network, PPC and mobile?
We can help you arrange a Chinese PPC campaign through varied engines including Baidu, 360, Sogou. Our PPC service not only delivers qualified traffic to your website, but also increases the rate at which your traffic converts into customers.