We are in the era of mobile smart internet big data. The explosive growth of social APP platforms, news media platforms, self-media platforms, and short video platforms has made the real needs of customers diversified, personalized, and even fragmented.

Internet big data online advertising costs are high, and it is often difficult for traffic and leads to meet the standards. Online consulting customers are often difficult to convert, and the cost of acquiring customers is high. They often spend money but can’t find customer resources. Who can quickly and efficiently find target users, understand target users, and serve target users, who can take up marketing opportunities. To obtain target users, we need the support of operators’ big data and precision marketing.

Is there a kind of customer extension channel that can directly reach users with precise positioning intentions? That is operator big data precision marketing.

The first step of accurate customer acquisition: lock key users and accurately locate extension customers

If small and medium-sized enterprises want to accurately locate and acquire customers, they must establish user portraits. This is the key link to achieve precise marketing. User portrait means that small and medium-sized enterprises abstract each user’s specific information into tags, and use these tags to concretize the user’s image.

The second step of accurate customer acquisition: acquire intended users, accurately locate and reach

After using big data to screen out targeted users with precise positioning, such users can be accurately positioned and reached to enhance the conversion rate of customer extension.

Small and medium-sized enterprises use Call Center, SMS, WeChat, DMP advertising and other methods to reach target users. This greatly increases the number and quality of sales leads, and enhances the conversion rate of customers. Users can also communicate effectively with small and medium enterprises, express their needs more clearly and directly, and finally find the most suitable services and products.

The third step of accurate customer acquisition: choose the right professional platform to increase the conversion rate

Modeling is based on platforms and clues such as corporate website, APP, 400 phone, fixed line, text message, and keywords. Analyze the daily real-time website visitors, app registered users, phone calls answering users, SMS receiving and sending users, keyword search users, etc. through modeling.

Big data marketing helps companies quickly find customers, conduct very extensive data collection, and set users into different tags. According to the attribute tags of these users, we can know their real needs, and then these users can be developed into real customers.