Search engine marketing is an online marketing method that uses the ranking of search engine search results.

At this stage, people use search engines very frequently. The first thing that users think of when looking for some kind of information is to search through search engines, and Baidu occupies the most important position in Chinese search engines. There are also many ways to search related information about companies and industries through Baidu, which makes most companies want to use Baidu search to promote their own brands.

How to use Baidu search to increase brand awareness in the process of brand promotion selection?

Baidu brand advertising

In the process of using Baidu, we found that many companies advertise their products and brands will do a brand advertisement, and Baidu’s own brand advertisements need to be charged. The fee is determined by the time the brand wants to display and the card style to be displayed, ranging from several thousand to several hundred thousand or more. And we also found that most of such brand advertisements are for large companies, and the richer the display style, the higher the cost.

Its advantage is to give the target customer a more intuitive sense of impact, increase the customer’s brand trust, and enhance the brand’s authority and popularity.

Baidu keyword ranking

In addition to expensive brand advertising costs, Baidu keyword ranking optimization can also be used to promote brand exposure. This requires the company to have an official website or brand promotion landing page, through Baidu SEO technology, to improve the brand’s ranking in Baidu, to achieve the purpose of brand exposure.

Optimization of search engine rankings Whether it is Baidu or other search engines, if you want to get rankings, you first need a brand official website. Enterprises can improve the ranking position of brand words in Baidu search through SEO optimization by making exquisite brand websites.

Baidu B2B industry listing

Baidu Search is an open platform. Its database not only includes a large number of corporate official websites, but also a large number of B2B, industry verticals, information publishing, information classification, life, news and other various website platforms. And these platform websites Baidu also give high weight, and the daily traffic is relatively large. It also has a high position in Baidu search, and Baidu also prioritizes the inclusion, ranking, and crawling of information from these websites.

Brand promotion uses these industry platforms to release information, which is fast in collection and ranking. Moreover, through the release of information on major platforms, it can achieve a large number of exposures in Baidu, which is also a very good brand promotion channel.

The above is the method of brand promotion through Baidu search. Of course, in addition to the above methods, there are many ways to promote brands. Companies can choose different methods to promote according to their own conditions and needs.

Brand promotion is different from other promotions. To get good brand exposure, you need to make a lot of brand information exposure. Brands can be promoted on various platforms.