From a trend point of view, video is now one of the most important content in the marketing field, and the trend will not be reversed in the short term. Video is no longer an emerging content marketing trend, but an indispensable part of many companies’ marketing plans.

Video marketing is effective—including videos on landing pages can increase conversion rates by 80%. In addition, 92% of mobile video consumers share videos with others. Video is a powerful tool that can attract target audiences.

So, how do companies do a good job in video marketing?

1. Update content regularly

Viewers want content to be updated on a regular basis, so it’s important to think about the video from the perspective of the campaign, rather than publishing videos randomly. Think about the stories you can tell, divide them into multiple parts, and release a new update every week.

After deciding on the content of the video, please make a release plan. Establishing and maintaining a consistent release schedule will encourage viewers to come back and watch more videos. We can also space videos over time and use them to guide viewers through large product launches or exciting announcements.

Continue to implement new activities according to the release schedule to keep the audience engaged in our content.

2. Tutorials and demo videos

Through video marketing, we can create content that demonstrates how to use the product.

If someone has questions about our products or services, they can view your video before buying. For example, if a customer wants to buy a new mobile phone, I can go online to check reviews and video demos of popular brands. Then, I can better compare the features and choose the phone that suits me best.

Tutorials and demos can alleviate customers’ worries and help them feel confident in their decision to purchase a particular product or service. This will help convert more website visitors into satisfied customers.

3. Tell a story

Including stories in video content is a great way to increase audience engagement. Instead of simply introducing the company, mission, and products, it is better to use video storytelling methods. How does the company affect customers? Does the area make a difference? Dig the story of the company and use the video to share it with the audience.

4. Show your personality

Video presentations are an excellent opportunity to reflect the company’s culture. People don’t want to watch boring videos. They are more likely to watch engaging and personal videos. Think about what makes our business unique and highlight them in the video.

5. Combine customer-generated content

People like to see themselves in videos, so why not make our customers the stars of the show? Companies can encourage users to make videos when using our products and services, and then post these videos to social media profiles and websites.

When users see themselves in a video, they are likely to share it with friends and family. Every time someone shares a video of our product, the brand will be exposed in the news source of a broad audience.

6. Don’t forget to use the call to action

Don’t forget to include a call to action in the video, if the business wants someone to visit the website or follow yourself on social media.

Customers may like our video, but if they don’t know what to do after watching it, it’s a waste of our time and money. Adding a call to action is simple and can inspire conversions that will never happen.

7. Use SEO to optimize videos

Now, more and more search engines are indexing videos? Therefore, when someone searches for our brand and specific phrases, we have the opportunity to appear multiple times in the same search.

To optimize the video, you can include keywords in the video description, and you can add shortened links with calls to action to encourage people to visit the site or provide a special landing page.

8. Performance evaluation

In order to create a successful video marketing campaign, companies must understand and evaluate the effectiveness of video marketing strategies.

Many video hosting sites include analysis features that allow companies to understand the performance of the video. We can use these analysis tools to analyze metrics such as video playbacks and conversions.

Video has gained tremendous momentum in the marketing field, and it is expected that it will not lose its appeal in a short period of time.