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The Future of SEO and Content Marketing

  • On January 15, 2020
There are many online marketing methods, including industry portal banner advertising, affiliate advertising, email marketing, and channel marketing. Among all online marketing methods, search engine marketing is undoubtedly the one with the highest output. Search engine marketing is not as simple as keyword ranking, it also includes business keyword analysis selection, website structure optimization, keyword […]
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China’s Largest Search Engine for 20 Years

  • On January 2, 2020
  • Baidu engine, Baidu review, China search engine, China search engine review
On the first day of 2020, Baidu’s official Weibo published an article entitled “2020, Baidu 20”, which reviewed the development history of the past 20 years. Baidu pointed out in the article that the earth’s population has increased by 1.5 billion in the past 20 years, and global GDP has doubled by 2.4 times. Humans […]
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PayPal Officially Entering China

  • On October 8, 2019
  • China online payment, China payment gateway
On the afternoon of September 30, 2019, China GoPay announced that the People’s Bank of China approved the GoPay equity change application. PayPal acquired a 70% stake in GoPay through its MeiYinBao, becoming the actual controller of GoPay and entering the Chinese payment service market. This also means that the payment institution giant PayPal officially […]
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China Total Output Value of Digital Economy Reaching More Than 1/3 of GDP

  • On September 24, 2019
  • China digital economy, China digital output value
According to statistics from China Internet Network Information Center (CNNIC), as of June 2019, the number of Chinese Internet users has reached 854 million, and the Internet penetration rate has reached 61.2%. According to the latest report released by China Information and Communication Research Institute, the total digital economy in China reached 31.3 trillion yuan […]
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China’s Outbound Tourists & Spending Remaining 1st in The World

  • On September 19, 2019
  • China outbound tourism, China outbound tourist, China outbound travel
China’s National Day is approaching, and the heat of outbound travel continues to heat up. According to the comparison of travel platform bookings and previous years’ data, 60% of Chinese tourists choose to travel abroad. Japan and Thailand are the most popular. Over the years, China has continued to be the world’s largest outbound travel […]
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Japan, No.1 Destination for Chinese Outbound Tourism in 10-1 National Holidays

  • On September 5, 2019
  • China outbound tourism, China outbound travel
According to the data of reservations and previous years, many Chinese have already booked National Day tourism products, of which the proportion of outbound tourists accounts for more than 60%. Ctrip travel experts predict that this year’s National Day is expected to reach 800 million people. As one of the longest holidays of the year, […]
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99.1% of Chinese Online Are Mobile Users

  • On September 3, 2019
  • china mobile users, mobile users
The 44th China Internet Development Statistics Report shows that as of June 2019, the number of Chinese Internet users reached 854 million, and the Internet penetration rate reached 61.2%. The number of mobile Internet users reached 847 million, and the proportion of Chinese net users using mobile phones to access the Internet reached 99.1%. Compared […]
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China Social e-Commerce Embracing a New Round of Fast Growth

  • On August 14, 2019
  • China social e-commerce
Social e-commerce is based on social media or online media that supports social interaction, and through the participation of customers to promote e-commerce for online purchase and sale of products and services. Social e-commerce is an innovation in the e-commerce industry marketing model and sales channels. As we all know, in the traditional commodity circulation […]
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Link building on Baidu Baike doesn’t work anymore

  • On May 31, 2019
  • Baidu Baike, Baidu Baike links
As China marketers all know, it’s really important to build links on Baidu Baike, because this would give extraordinary metrics to a website and great chance to get keywords ranking higher on Baidu. However currently, it’s found that links on Baidu Baike in reference section have been replaced by Baidu snapshots. Through the picture, we […]
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Chinese will be able to say “no” to targeted marketing

  • On May 31, 2019
  • marketing big data, targeted marketing china
On May 28, 2019, the Cyberspace Administration of China issued the “Draft for Comment on Data Security Management Treatment” (hereinafter referred to as the “Treatment”), and began to publicly solicit opinions from the public. The “Treatment” have made requirements for network operators in terms of data collection, processing and use, and safety supervision and management. […]
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