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How to Evaluate Your Brand’s Performance in the Chinese Market

  • On January 28, 2021
  • brand marketing china, brand performance, brand performance china
Even if you are an international brand, in an unfamiliar market, your brand awareness and recognition need to improve from scratch and grow a little bit to be accepted by the unfamiliar market. The Chinese market is large and competition among brands is fierce. This is a kind of pressure on the new newbie brand. […]
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Battle Appears Again in Chinese Search Engine Market

  • On January 10, 2021
  • china search engines, chinese search engines
In the search engine field, players are easy to enter but difficult to grow bigger. ByteDance once again launched an assault on Baidu. Disintegrate Baidu’s dominance In the field of search engines, whether it is Tencent Search, Sogou Search, or 360 Search, they have tried to kill Baidu, but without exception, they all ended in […]
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How to Do Industrial Product Marketing

  • On January 5, 2021
  • b2b marketing, industrial product marketing
With the increasingly fierce market competition, customers are becoming more critical, and business is becoming more and more difficult. The marketing process is a game process in which the enterprise pursues the maximization of profits and the customer pursues the maximization of value. Finding the balance of interest between corporate profits and customer value is […]
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China KOL Marketing Increasing 52% in 2020

  • On December 21, 2020
  • China KOL marketing, KOL marketing
KOL marketing in China has maintained high growth for two years. According to the White Paper on KOL Marketing Trends, the six mainstream social platforms continue to penetrate. TikTok, Station B, and Xiaohongshu have achieved growth in user scale and usage time. “WeChat, Weibo & Tiktok” has become the main marketing channel for KOL. Tiktok […]
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Content Localization Making Sense to Local Market

  • On December 15, 2020
  • content localization
When companies are marketing to different international source markets, if they rely on machines or non-professionals to translate and localize content, they will not only fail to entice customers, but may also become a joke. Therefore, the important role that professionals play in effective marketing cannot be ignored. Many people think that “translation” is only […]
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Let’s Develop with the Chinese Market

  • On December 10, 2020
  • Chinese market
China used to express expanding opening up and actively safeguarding global industry. The stable and smooth supply chain has promoted the recovery of the world economy. Vincent, Honorary Vice President of the Zeebrugge Port Authority of Belgium, said that China has a good business environment, an open market and a huge. The potential of domestic […]
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China’s Market of Consumer Retail Will Surpass U.S.

  • On December 4, 2020
  • china consumer retail market, consumer retail market
On November 29, 2020, China’s National Development and Reform Commission stated that in 2019, China’s total retail sales of consumer goods exceeded 40 trillion yuan for the first time, an increase of over 42% over 2015, and will soon surpass the United States to become the world’s largest consumer goods retail market. As the scale […]
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RCEP Bringing 2 Benefits to Cross-border e-Commerce

  • On November 23, 2020
  • cross-border e-commerce, RCEP, RCEP e-commerce
Recently, “Regional Comprehensive Economic Partnership” (RCEP) was officially signed. As an RCEP covering 15 countries, a population of 2.3 billion, and a GDP of over US$25 trillion, what impact will it have on the cross-border e-commerce industry? The twelfth chapter of RCEP specifically lists the specific terms of “e-commerce” specifically for e-commerce. The RCEP e-commerce […]
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Switzerland Further Strengthening Switzerland-China Relations

  • On November 20, 2020
  • China-Switzerland, Switzerland-China
On November 20, 2020, Swiss Ambassador in China, Mr. Bernardino Regazzoni stated at the 2020 Sino-Swiss Economic Forum that Switzerland would continue to maintain stability and economic predictability in the current uncertain environment. This year marked the 70th anniversary of the establishment of diplomatic relations between Switzerland and China. Switzerland looks forward to further strengthening the […]
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The Effects of China’s Double 11 Shopping Festival

  • On November 13, 2020
  • double 11 shopping festival
Double 11 has become an international event. Entering its twelfth year, the “Double 11” shopping festival once again set off a global consumption boom. The “Double 11” shopping festival is one of the busiest online shopping days of the year, and its scale and scope continue to expand. From this shopping festival, people in the […]
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