With the increasingly fierce market competition, customers are becoming more critical, and business is becoming more and more difficult. The marketing process is a game process in which the enterprise pursues the maximization of profits and the customer pursues the maximization of value. Finding the balance of interest between corporate profits and customer value is the key to marketing.

This is especially true in the field of industrial product manufacturing. Enterprises need to analyze and explore on the basis of existing marketing models, with marketing concepts as the core and customer values ​​as the guidance, and constantly optimize and upgrade new marketing models in the field of industrial product manufacturing.

What’s Industrial Product Marketing

In modern economic society, the marketing model of industrial products has undergone tremendous changes. This is not only limited to traditional manual marketing, but also gave birth to many new industrial product marketing models. Particularly under the influence of information technology, industrial products have placed more emphasis on the use of information technology for marketing, thereby increasing the sales of industrial products.

Informationization is the trend and direction of the marketing model of industrial products in modern society. Compared with the traditional marketing model, the marketing of industrial products under the background of information technology emphasizes the use of advanced tools to assist marketing activities. As society advocates sustainable development, low-carbon environmental protection has gradually become a universal value. For industrial product marketing to be effective, low-carbon and environmental protection concepts need to be reasonably integrated into the marketing model.

Enterprises obtain profits through marketing activities of industrial products. At the same time, various low-carbon concepts such as environmental protection and resource protection have gradually penetrated into marketing activities. Network and low-carbon are its two main characteristics.

The characteristics of the industrial product marketing network have a relatively direct relationship with the network economy, and it is also an important manifestation of the development of modern society. The networking of the industrial product marketing model refers to the marketing model that takes publicity and promotion as the main driving force. This model has promoted the improvement of industrial product marketing efficiency and level to a certain extent.

The low-carbon feature effectively reflects the low energy consumption, low pollution and low emission characteristics of industrial product marketing, which can effectively reduce the waste of resources in the process of industrial product marketing. Modern industrial product marketing must change with the characteristics of the current era, establish the awareness of green procurement, green design, green production, and green circulation, so that enterprises can embark on the path of sustainable development.

Differentiated marketing is a relatively feasible way

At present, the innovative methods of industrial product marketing model mainly include the following:

One is to strengthen market research.

As the steady development of China’s economy is further clarified, new requirements have been put forward for industrial product manufacturers, and the innovation of industrial product marketing models must better meet the needs of consumers.

At this stage, the needs of consumers have become more personalized. This forces industrial product manufacturers to conduct full investigation and research on consumer groups in the process of industrial product marketing to improve their market research efficiency. Improve the matching degree between its industrial products and the individual needs of consumers, and make the production of industrial products more in line with consumer demand.

Consumer demand puts forward higher requirements on the staff, requiring staff to have a more in-depth exploration of the market demand for industrial products, so as to better understand and control the different requirements of industrial products by market consumer groups at different levels and conditions. On this basis, the data is analyzed, and the demand for industrial products is classified according to the actual situation of the investigation, so as to provide a data foundation and theoretical basis for the innovation of industrial product marketing models. Make the innovation of industrial product marketing model more in line with the needs of modern social development, improve the rationality and scientificity of industrial product marketing model innovation, and enhance the efficiency and effect of industrial product marketing.

The staff also needs to conduct a comprehensive analysis of the marketing of industrial products based on the sales of industrial products in a certain period of time, so as to understand consumer demand for industrial products in this way.

Enhancing the efficiency of market research is necessary in the innovation process of industrial product marketing models. Efficient market research is the driving force for the innovation of industrial product marketing model, and it is also an indispensable and necessary link in the process of industrial product marketing model innovation.

The second is to change the traditional industrial product marketing model concept.

China’s industrial product market is in the process of transformation and development, with a huge market size and rapid development and changes. To effectively innovate the industrial product marketing model, it is necessary to innovate the concept of industrial product marketing, break the shackles of traditional industrial product marketing concepts, and provide ideological support for the development of industrial product marketing models.

Due to the different nature of the industry, the marketing innovation of industrial products is more difficult than that of consumer products, and the marketing methods are far less abundant. However, many small and medium-sized enterprises in the industrial product industry want to win more orders, and marketing differentiation is a relatively more feasible way.

Marketing personnel must have a full understanding of the characteristics of modern economy, and clarify the important role of advanced and new industrial product marketing concepts in the process of industrial product marketing.

The high technical content of industrial products requires industrial product marketers to have marketing knowledge, and at the same time they need to understand and master the nature and attributes of products, and strengthen communication and collaboration with related companies and departments to enhance the effectiveness of corporate industrial product marketing.

The decision-making process of purchasing industrial products is more complicated, involving all links and departments of the enterprise’s production and operation. Therefore, industrial product manufacturers can add value-added services while providing products, which is not only conducive to the improvement of marketing effects, but also enhances corporate competitiveness. Marketers also need to continuously strengthen their innovative thinking and abilities, discover problems and deficiencies in a timely manner, and make rapid improvements to improve customer satisfaction.

With the increasingly close connection between the Internet and individuals, for industrial product service companies, it is necessary to deepen their understanding of network technology, and to introduce and promote products through the Internet + technology. Gain more potential customers through the Internet, and increase product sales through the Internet.

Information marketing is currently the most mainstream marketing method, and network communication is more flexible and extensive, and can systematically show the image and strength of the enterprise. From the perspective of strategic marketing based on future trends, the traditional enterprise + Internet marketing model represented by industrial products is an important means to gain competition, and the Internet is recreating the entire business system.

The advent of the “Internet +” era has put forward new requirements for the marketing model of industrial products. Thinking about innovative marketing models will be an urgent matter.