How to Evaluate Your Brand’s Performance in the Chinese Market
- On January 28, 2021
- brand marketing china, brand performance, brand performance china
Even if you are an international brand, in an unfamiliar market, your brand awareness and recognition need to improve from scratch and grow a little bit to be accepted by the unfamiliar market.
The Chinese market is large and competition among brands is fierce. This is a kind of pressure on the new newbie brand.
How do you evaluate the performance of your brand in the Chinese market?
1. Brand search volume
Think about comparing the brand search volume between you and your competitors. This truly reflects the volume of your brand’s search demand on the Chinese Internet, and the gap between yours and those competitors.
2. LSI relevance of one brand and keywords
LSI intuitively indicates the correlation between two keywords. For brands, the relevance to different keywords is different. Through the LSI measurement of your brand and your business keywords, you clearly understand the semantic strength of the brand in the Chinese market.
3. Click through rate and conversion rate of brand keywords
In a PPC campaign, the strength of your brand is reflected in the two key indicators of click-through rate and conversion rate. Under normal circumstances, the CTR of a brand is 8-12%, and the conversion rate is 5 times that of general keywords.
With the correct evaluation of brand performance, you can formulate brand marketing strategies and plans to improve and enhance the brand’s market influence.
If you want to evaluate the performance of your brand in the Chinese market and increase your brand’s influence in the Chinese market, please contact us.