If you are eager to learn, you can always find some SEO guides online. If you are active, you optimize your website with the SEO tips you learned, e.g. writing meta tags, site audit, link building, etc.

And then? How do you optimize your site in further?

Here are 3 points given by our SEOers with 20 years of experience.

1. Establish connections between SERP, Organic Traffic, UV and Leads

This is a very important step. This will help you clarify the relevancies and conversion rates in the process of leads generation.

Of course, your leads come from organic traffic, but what is the corresponding keyword ranking and how many traffic and leads it generates? If you can’t make such a correspondence, you can’t make an accurate judgment, what is the right way for further SEO optimization.

2. Confirm those keywords that are bringing leads

Through the correspondence, you can easily find out those keywords that bring you leads currently. Check the rankings of these keywords and the indexing web pages, further optimize the pages, e.g. improve the copywriting, add more content, update frequently, build more external links, etc.

3. Find out those right keywords that will bring leads

Based on the keywords that generate your leads, find the relevant keywords that are comparable to the search volume. Create new pages for these keywords, build internal and external links for them.

With the 3 tips, your SEO performance would be in another high level.