We discuss this issue from the principle of SEO. In this way, one aspect can help businesses to correctly understand SEO and adjust digital strategy in a timely manner. On the other hand, this can also help SEOers to carry out SEO work in a SEO-kindly environment.

SEO is inseparable from the rules in the real society

From not being understood earlier to being treated as a myth, SEO is not the illusion of a night of riches in the real world. Today’s SEO has long been integrated into the social rules of reality. If you want to promote a website, you have to work hard for a long time, or continue to spend money on traffic, and there are not many other ways.

One of the development trends of search engine algorithms is to rationalize and normalize reasonable and normal things. All the work adjustments made by SEO staff need to wait for the time of the search engine algorithm to check the changes in keyword rankings.

When the early search engine algorithms were not perfect, there were indeed many opportunities. However, with the improvement of search engine algorithms, most of the short-term profitable websites have been accounted for after the autumn.

SEO is the most valuable marketing method in the PC era, and its role in the mobile Internet has weakened

SEO is a kind of marketing promotion, but it is different from other creative marketing. Creative marketing can detonate instantly, and the market can give this creative a huge feedback in 2 days.

In the PC era, search engines have a monopoly entrance. SEO does allow websites to gain ranking and traffic on search engines. In terms of marketing and promotion channels, SEO is a marketing promotion method worthy of choice by enterprises. Long-term orderly operation of the website can obtain stable and continuous traffic. The traffic from search engines has high accuracy and contains a large number of potential customer groups.

Today, search engine traffic is no longer free traffic. The cost of Internet traffic is already very expensive. Most websites can no longer easily get traffic by relying on SEO and content. SEO itself means continuous investment in human resources.

The logical relationship between website and search engine keyword ranking

There are competition levels for keywords, and what level of website can only compete at what level of keywords at the current stage. It is difficult for product and service websites to compete with information websites. The content and scale of information websites are larger and richer.

SEO not only needs to be understood from a technical perspective, but also needs to be linked to the resources invested. SEO is a marketing strategy that requires long-term investment.