No matter how we do marketing, one of the most important goals is to get leads.

With the continuous development of mobile Internet technology, the proportion of mobile terminal users continues to increase. In this era, how can companies master the correct marketing strategy and obtain more sales leads?

1. PPC

PPC is widely known. Through Baidu PPC, Douyin PPC, 360 PPC, publish pictures, texts, products, etc. that attract customers, you will get accurate target customers.

This is also a widely adopted solution for obtaining leads. It is characterized by targeted placement through search keywords or tags, and targeted landing pages for promotion. Although the promotion cost is expensive, 400-700 yuan a clue, but because of the precise positioning, it is still accepted by public enterprises.

2. Socia Marketing

The more common self-media channels are TouTiao, BaiJiaHao, and DaYuHao. We media channels do not need to spend money, but have high requirements for content quality. Of course, social marketing is a long-term accumulation process, and marketers need to have enough patience.

3. Short Video Marketing

Video sharing platforms include YouKu, Tecent Video, iQiYi, etc. Now short video channels include TikTok, XiGua, KuaiShou, Micro Video, etc. However, video production costs are relatively high compared to graphics and text. For small and medium-sized enterprises with limited budgets, video marketing should be carefully considered.

It is already a big trend for short video marketing to gain leads.