Scene Marketing in The New Media Era
- On October 11, 2021
- scene marketing
From the 4G to the 5G era, the business model has changed from people looking for goods to people looking for goods, from user search to platform recommendation upgrades.
In the era of mass media, people have a single channel for obtaining information, which determines that marketing communication must be prominent and use large-scale media for large-scale communication. However, in the self-media era, companies use the form of user interest labeling to promote with the help of scene marketing.
Since the media age, the media is extremely divided. People are scattered in various channels, trapped in information cocoons of their own interest. This is of great benefit to companies that want to capture multiple types of consumer groups.
Companies can dismantle the selling points of their products, take “people as the center”, and combine labeling selling points on the basis of user portraits to achieve scene-based presentations. Say different things to different people, present different selling points in different consumption scenarios, create content in a targeted manner, and then accurately distribute it to various information channels.
List selling points and analyze potential crowds
People have different concerns about the same product and their perception of the benefits of the same selling point, so they need to enter the consumer role to think about what I will pay for in different situations.
Different from person to person, copy consumption scene
After finding the potential crowd, create corresponding content according to the characteristics of the crowd, presenting different consumption scenarios.
According to local conditions, accurately distribute content
After the content creation is completed, the company deeply analyzes the media habits and content preferences of various groups of people and launches accurate push.