How to speculate the real needs of sales leads
- On June 28, 2019
When your website receives an inquiry form with demand information, how much do you think is trustworthy? How to speculate the real needs of this Leads?
Let’s take an real estate website as an example. Usually, the leads will only tell us what type of housing he/she is interested in (sometimes filled), the budget (usually not precise enough), the contact details, and the specific requirements (usually not filled).
We used to say that what a person says is not important, and what is done is the expression of his true will.
With traffic analysis tool, we can use Baidu Analytics to analyze the visit behavior of the person filling out the form before and after filling out the form. Through the analysis of visit behavior, we can learn more valuable information.
/ What keywords does leads search for?
/ Which page is the entrance page for this leads?
/ What pages does he visit within the website?
/ What pages does he visit before and after filling out the form?
Through Baidu Analytics, we can easily find the visit record that matches the time of form submission, and we can speculate that,
/ The search word for this leads. Sometimes it’s a real estate-related word, sometimes it’s by finding a local private school and visiting the website.
/ His visit path on the website and the time of stay on each page can reveal the type of housing, location, and budget range he is interested in.
After understanding this information, we have more confidence in the real needs of the leads and make some necessary preparations before communicating with the leads.
If you want to know more details, please contact us. We will help you step by step to understand the visits and real wishes of your potential customers in China.