Recently, Chinese people may come to realize that some very strange things happen in Baidu search results, which gets all users confused completely.

Sometimes in the query result page of organic SERP, only 8 indexes get listed instead of the normal 10. What’s even more strange is that some natural rankings insert a PPC ad as mixture. Baidu staff explained that there was a mistake in Baidu system. Do you believe that?

Today, a more surprising scene appeared, as shown below.

• search engine: Baidu
• search keywords: digital marketing (网络营销)

We notice that there are only 5 indexes only, all from Baidu’s family sites. And Baidu doesn’t offer “next page” linking to more results. What a ridiculous result Baidu offers!

Baidu, are you crazy?

The most likely reason for Baidu’s activity is that Baidu’s financial revenue has fallen sharply and is now facing much pressure from the capital market.