CNNIC 45th Report: China Search Engines
- On April 29, 2020
- china search engines
As of March 2020, the number of Chinese search engine users reached 750 million, an increase of 68.83 million from the end of 2018, accounting for 83.0% of the total internet users. The number of mobile search engine users reached 745 million, an increase of 91.4 million from the end of 2018, accounting for 83.1% of mobile Internet users.
In 2019, the search engine industry is fiercely competitive, with rich and orderly products and services.
The information flow service is an active interest-based push service that helps search engines improve the content ecological layout and alleviate the difficulty of obtaining traffic caused by data barriers between apps.
Relying on the search engine entrance, Baidu continuously optimizes algorithms to provide rich media content such as text and short videos. ByteDance released mobile search products, covering information flow, short video, Q & A and other products. Network-wide resources provide users with comprehensive search services.
Artificial intelligence technology promotes search product innovation and service quality improvement.
1. Artificial intelligence technology promotes product innovation, and new products have emerged that use knowledge systems as search results.
Magi, an artificial intelligence knowledge search engine based on machine learning, is launched, and natural language information is extracted into structured data through machine learning. It can provide users with knowledge system search results other than web page links, and build and improve knowledge graphs for the industry.
2. Artificial intelligence technology improves service quality.
The search engine opens an artificial intelligence technology interface. It integrates with the search applet to promote developers to provide users with more intelligent services. It covers many fields such as video, life services, shopping, and tourism. Baidu’s smart applets exceeded 300 million active users in November 2019, accounting for more than 30% of search traffic. The number of active users of 360 search PC-side applets in December exceeded 50 million.
The industry development environment continues to improve. Regulatory departments strengthen supervision of business information. Enterprises attach importance to the construction and maintenance of the youth search environment, and use artificial intelligence technology to block bad information harmful to the physical and mental health of young people.