In January 2020, the WeChat public account started a payment test.

In the graphic era, WeChat and Zhihu are the most important platforms for generating high-quality content. Content creators have accumulated a large amount of fan operation resources. In 2020, know the acceleration of business

With the pace of industrialization, WeChat is becoming more and more serious about content payment.

Recently, we learned from WeChat official that WeChat test subscription number payment capacity has exceeded two months. More than 14,000 public accounts have opened for paid reading, and the highest article earns RMB 230,000.

The person in charge of WeChat said that paying for the creators will provide rewards and also provide users with quality content. If this positive cycle is correct, then this trend will always exist.

An article earns RMB230,000 while losing fans is inevitable

Before WeChat started paying, creators monetized mainly ads attracted by private domain traffic. In the 2 months after the payment was opened, many people ate the first dividend. The article with the highest income is currently 230,000 yuan.

However, for users who have been accustomed to reading articles on the public account for free for many years, paying this thing brings benefits, and creators also need to face the problem of falling fans.

After paying for reading, readers support and oppose it. Opponents say the price is more expensive than the website. Supporters say that paying can be enjoyable. The payment rate accounts for about 50% of reading clicks.

On WeChat platform, you are not able to apply for payment if you have fans. At present, the paid function only tests some eligible subscription numbers. During the test, WeChat also faced many difficulties, especially the payment problem.

Can WeChat create a new round of dividends?

Today’s content payment field has entered a cool mature period. The entry of video platforms such as iQiyi, Youku, Tencent Video, and Station B has also intensified industry competition. If we look at the industry as a whole, WeChat subscription numbers do pay reading, the attitude is cautiously almost conservative.

If the commercialization of Zhihu is more about survival, then the commercialization of WeChat does not have so many external burdens. The WeChat public account has been in operation for many years, and the importance of private domain traffic is self-evident for creators.

But for users who are used to reading articles on the public account for free, it takes time to develop the user’s payment habits. For content payment, the platform and the creator are mutually beneficial. The creator obtains income through the platform, and the platform is a common model.

For creators, how to withstand the pressure of fans and monetize the content is the proposition they need to think about. From the preliminary results of the current test, it is completely feasible to make money by writing articles, but this is not so easy. Only with good quality can you gain real money.