Chinese will be able to say “no” to targeted marketing
- On May 31, 2019
- marketing big data, targeted marketing china
On May 28, 2019, the Cyberspace Administration of China issued the “Draft for Comment on Data Security Management Treatment” (hereinafter referred to as the “Treatment”), and began to publicly solicit opinions from the public. The “Treatment” have made requirements for network operators in terms of data collection, processing and use, and safety supervision and management. When enterprises use user data and algorithms to push marketing messages and commercial advertisements, they should indicate the words “targeted” and provide users reject receiving targeted push information, etc.
On May 5, 2019, the APP Special Governance Working Group also publicly solicited opinions on the “Applicable Methods for Collecting and Using Personal Information by Using Articles Violating Laws and Regulations”. It is proposed that APP uses user information and algorithms to directly push news, advertisements, etc., if not provided. The option to terminate directional push will be deemed to collect personal information without consent.
The promulgation of the two drafts not only focuses on the hot concerns and difficulties that are most concerned about the personal information security field in the current society, but also helps to protect the legitimate rights and interests of citizens, legal persons and other organizations in cyberspace, and safeguard national security and society. Public Interest.
For this new “Treatment”, whether it is the push and recommendation of various main businesses such as news information, or all kinds of online advertisements and commercial advertisements to improve the accuracy of delivery, it is applicable, so it is applicable to large Most network operators.