How to Market on Xiaohongshu: An Influencer Marketing Platform in China

On January 25, 2024
market on xiaohongshu, xiaohongshu marketing

Xiaohongshu, or “Little Red Book”, has become one of the most popular social commerce platforms in China. With over 100 million active users, it offers great opportunities for brands to reach young female consumers mainly between 18-35 years old. This article provides tips on creating effective marketing campaigns on Xiaohongshu. Know Your Audience The first […]

On January 16, 2024
baidu search marketing, china search marketing

Search advertising stands to gain as Chinese advertisers seek new growth despite tightening budgets. Integrated marketing across platforms is key to uncover incremental needs and long-term expansion. Industry data shows advertisers plan to increase search budgets in 2022. But priorities remain the overall traffic, diversion and conversion strengths of media platforms over specific ad types. […]

On September 8, 2023
B2B buying cycle, b2b marketing, B2B marketing strategy

A. The Importance of B2B Buyer Psychoanalysis In the realm of B2B sales, buyer psychology is the linchpin that can make or break a deal. Recognizing the demands, motivations, and challenges of B2B buyers is essential for crafting effective marketing strategies. As the B2B marketplace continues to evolve, those who master the psychology behind decision-making […]

On July 6, 2023
china digital marketing, china e-commerce

E-commerce is booming in China. The e-commerce industry is growing rapidly in China as more and more Chinese consumers shop online. According to data from the China E-commerce Research Center, in 2020, the transaction scale of China’s e-commerce market will reach 34.8 trillion yuan, a year-on-year increase of 8.6%. This figure shows that e-commerce has […]

On June 13, 2023
baidu marketing, baidu platform marketing

In recent years, with the rapid development of the Internet, the Baidu platform has become the first choice for many companies and individuals to conduct online marketing. Since Baidu has a large number of searches and users, it can provide advertisers with relatively professional marketing solutions and services, so more and more companies and individuals […]

On July 20, 2022
china integrated marketing, integrated marketing

In recent years, many companies have begun to realize that it is becoming more and more difficult to run a business. Even if you invest a lot of money in marketing, you can’t achieve good sales conversions. The epidemic that broke out in 2020 and has continued to this day has cast a heavy shadow […]

On July 10, 2022
digital marketing

What is digital marketing? A simple understanding is “the process of digitally transforming marketing content and resources first, and then marketing.” You have to digitize and then put these digitized resources into the marketing process. This is the future trend. Digital assets can specifically include the following: Traffic, fan volume, transaction volume, conversion rate, membership, […]

On June 20, 2022
content marketing

Those who can produce quality content in the digital age will be the first to win in competition. As brand owners pay more attention to content marketing and increase their budget investment, the demand for brands to quickly monetize content is also on the rise. Data shows that 70% of brand owners say that content […]

On January 13, 2022
Bilibili marketing, china bilibili marketing

The reason why Bilibili is regarded by Chinese marketers as the final battleground for brands is that it perfectly meets the spiritual demands of young people in the new era. Bilibili users have the following salient features. Confident Bilibili users have a kind of cultural self-confidence and identification with national culture. Brands can not only […]

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Digital Marketing

The Future of Search Advertising in China

The Psychology of Decision-making in B2B Sales

E-Commerce and Digital Marketing Opportunities in China

Important Issues in Baidu Platform Marketing

Integrated Marketing Is The Weapon of SME

Digital Marketing for Physical Stores

What Content Marketing Do We Need

China Bilibili Users & Marketing