The demographic dividend of China’s Internet has reached the edge, and the commercial consumer market has shown strong power on the Internet. Digital refined operations have become the key to corporate growth. Consumers care about a good buying experience. Personal self-media marketing will be the trend of marketing in the next stage, and marketing automation is full of opportunities and challenges.

Marketing automation in China is still in its early stages, but now is the best time to enter the field of marketing automation. Baidu said that due to the increase in traffic costs, it will be an inevitable trend for companies to embrace marketing automation and many self-media for integrated marketing in the future.

Marketing automation brings great efficiency improvements, and can bring great optimizations in the overall marketing and customer acquisition and marketing costs of the enterprise. Nonetheless, companies face the difficulties of integration, continuity, data fragmentation, and lack of in-depth experience.

The intelligent marketing cloud of more rapid-growing enterprises will completely detonate a new marketing revolution.