In June 2021, Baidu launched the “brand new official website.” This is an important move of Baidu in the field of e-commerce. Through the content display of the “brand new official website”, the brand can attract a large number of potential fans of the brand through short videos, graphics, live broadcast Q&A, product information rankings, smart recommendations, etc., and in Baidu online stores, smart applets, etc. To complete the transaction.

As an important content creation platform, Baijiahao has become a bridge between brands and users. Through the “brand new official website”, users can directly follow the company’s Baijiahao and obtain more brand-related information. As a brand, you can also increase brand awareness while continuously acquiring new fans and converting potential fans.

Baidu’s further exploration in the field of e-commerce, relying on the dual engine model of intelligent search + information flow, accurately locks users for the brand, and upgrades the “brand new official website” to fully display product culture and related information, so that the brand can be flexible and modular Display and highlight the core business in a personalized way. While improving traffic efficiency, it can further accurately match the brand’s high-quality content to users with potential needs, enhance the brand’s operating capabilities, build user reputation, and reap commercial returns.

Baidu connects brand owners and service providers by searching basic disks and taking advantage of the mobile ecosystem to jointly build Baidu’s e-commerce ecosystem.