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China e-commerce

China Online Market Analysis: Digital Marketing Trends and Consumer Behavior Insights

  • On July 7, 2025
  • china customer behavior, china market trends
I. Executive Summary This report provides a comprehensive analysis of China’s online market, highlighting its immense scale and rapid evolution. The digital advertising market is projected to reach US145.39 billion by 2030,while digital media is expected to hit US236.78 billion by the same year, driven by robust compound annual growth rates. Social commerce, a particularly […]
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E-Commerce and Digital Marketing Opportunities in China

  • On July 6, 2023
  • china digital marketing, china e-commerce
E-commerce is booming in China. The e-commerce industry is growing rapidly in China as more and more Chinese consumers shop online. According to data from the China E-commerce Research Center, in 2020, the transaction scale of China’s e-commerce market will reach 34.8 trillion yuan, a year-on-year increase of 8.6%. This figure shows that e-commerce has […]
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A Future for Community e-Commerce Under The Impact of WeChat & Weibo?

  • On January 17, 2023
  • community e-commerce, social e-commerce
The mobile market has surpassed the PC terminal, which shows the importance of its value. The future development of the Internet to mobile is an inevitable trend. The development of community platform to mobile end is also required by the market. Because in the traditional Internet environment, the community platform is less dependent on commercial […]
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China Cross-border e-Commerce Increased 10 Times in 5 Years

  • On June 4, 2022
  • china cross-border e-commerce
According to the statistics of China Customs, China’s cross-border e-commerce import and export has increased by nearly 10 times in five years. Last year, the scale reached 1.92 trillion yuan, an increase of 18.6%. Cross-border e-commerce has greatly lowered the professional threshold for international trade, making a large number of small and micro e-commerce the […]
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Tmall International Released 5 New Strategies

  • On April 2, 2021
  • Tmall international
On March 25, 2021, Tmall International announced its 5 new strategies: continuously incubating new categories, introducing new brands, launching new products, importing “new shops” and “new industrial belts.” In the past year, outbound travel has been blocked due to the global epidemic, and import consumption has accelerated. China, which was the first to recover from […]
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