In this era where content reigns supreme, brands are all seeking quality content that can resonate and amplify their influence. Tencent Video, with its unique content strategy and high-quality productions, has paved a new way for brands to leverage content marketing.

1. Premium Content, Igniting a Drama Craze

Tencent Video’s productions “The Beginning” and “Dream of Splendor” sparked a massive following among audiences with their immersive, mind-bending plots and profound exploration of modern emotions. The success of these two works showcases Tencent Video’s precise positioning and innovative mindset in content creation.

2. Multi-dimensional Content Layout, Satisfying Diverse Needs

Tencent Video’s second-half lineup covers multiple genres including drama series, variety shows, animation, children’s programs, documentaries, movies, and sports, comprehensively catering to users’ diverse content needs. Whether it’s the realism-themed “Ode to Joy 3” and “The Rose War,” or the genre-bending innovations like “The Three-Body Problem” and “Kunlun Divine Palace,” Tencent Video continues to explore and innovate, bringing fresh viewing experiences to users.

3. Variety Show Lineup, Locking in User Attention

With over 30 variety shows, including “Heart Signal 5” and “Roast! 5,” Tencent Video covers elements like reality observation, romance observation, and comedy, continuously attracting strong user attention.

4. Anime IPs, Igniting the Passionate Otaku World

Anime works like “Soul Land” and “Perfect World” immerse anime-loving users into the passionate otaku universe. Tencent Video’s anime lineup creates a visual feast for users.

5. All-round IP Marketing, Building a New Industry Chain

Tencent Video not only focuses on content itself but also leverages its ecosystem advantages to explore innovative business models. Through all-round IP marketing, Tencent Video has opened up a new industry chain for brands, from content consumption to brand assets. For instance, “Dream of Splendor” utilized online-offline integration, transferring viewers’ emotional connection from the drama to offline scenarios and related brands, shortening the path between drama popularity and commercial conversion.

6. Long-term Growth, Accumulating Brand Assets

Tencent Video’s content marketing is transitioning from short-term traffic exposure to long-term, comprehensive marketing. Through authorized collaborations with over 70 brands, Tencent Video has launched over 1,800 SKUs, comprehensively covering daily life scenarios and accumulating long-term brand assets for partners.

7. Focusing on Youth, Accumulating User Assets

Tencent Video has currently accumulated 12.4 million paid subscribers, with 34% aged 18-24 and 31% aged 25-30, fully encompassing the prime consumer demographic that brands are eager to attract. The high activity and interactivity of these subscribers provide strong support for brands to conduct marketing activities.

Conclusion

While content remains the core of content marketing, the key to success now extends beyond content itself. Tencent Video’s “people-centric” content marketing approach is pioneering a new path beyond the traffic-centric mindset, focusing on the long-term value behind traffic and bringing deeper commercial value to brands.