The internet advertising industry in China is undergoing significant changes, all of which are aimed at improving the effectiveness and efficiency of advertising. While the competition is fierce, this is also the driving force behind the industry’s development.

1, Increasing Concentration in the Advertising Market

Just as large companies like to acquire smaller ones, internet giants may start to acquire advertising agencies to increase efficiency.

2, Smartphone Manufacturers Becoming More Influential in the Advertising Field

Brands like Huawei and Apple, with their large user bases, are wielding more and more influence in the advertising market.

3, Advertising Platforms Striving to Create a “Closed Loop”

They want users to complete all activities, from seeing the advertisement to purchasing the product, on their own platforms.

4, Despite Intense Competition, Big Companies Are Collaborating

For instance, Tencent and Alibaba have recognized that cooperation can bring greater benefits.

5, AI and Automated Creativity Are Transforming Advertising

Technological advancements are making advertising more personalized and efficient.

6, Search Engines Becoming a New Hotspot for Advertising

Not only Baidu, but other apps are also starting to use search functions to display advertisements, as this can more accurately target potential customers.

7, Advertising Focusing More on the “Human” Factor

Using real people, such as influencers or opinion leaders, to promote products is more convincing.

8, “Marketing Science” Becoming Increasingly Refined

Advertising platforms are using data and models to better measure the effectiveness of advertisements, helping advertisers make better decisions.

9, Automated Advertising Placement Becoming a New Trend

Technological developments are making ad placement more automated, saving time and improving efficiency.

10, Increasing Market Concentration of Advertising Alliances

Platforms like Guansheng are attracting more apps to join by providing better services and technical support, leading to greater market concentration.