Beyond the Funnel: The Modern Playbook for Building Enduring Brand Loyalty Through Content, Authority, and Community

On November 17, 2025
brand marketing, content marketing, content strategy

Introduction: The End of Interruption, The Rise of Trust The era of interruption-based advertising is over. For decades, the dominant marketing model was built on buying attention, forcing messages into the periphery of a consumer’s life. Today, that model is fundamentally broken. Sustainable growth no longer stems from the volume of impressions but from the […]

On November 10, 2025

The Crisis of Creative Theft and “Content Washing” in the Digital Age A. Background and Objectives: Defining the Systemic Harm of “Content Washing” In today’s rapidly evolving digital content economy, original content is viewed as a core asset driving both traffic and value. However, a practice known as “content washing”, more accurately termed contents cleaning, […]

On August 21, 2025
china social media

For Western businesses and marketers, the Chinese social media landscape can feel like a black box. Unlike Western platforms, which often rely on a mix of paid ads and follower-based distribution, Chinese platforms operate on a unique set of algorithmic principles. Understanding these principles is not just a competitive advantage—it’s essential for success. This article, […]

On August 11, 2025
content marketing, content strategy

In today’s digital age, many professionals are venturing into self-media (WeMedia) to share their expertise. However, a common challenge arises: content creators often focus on what they are good at or passionate about, rather than what their audience truly needs or wants to hear. This disconnect can lead to content that, despite its professional depth, […]

On November 27, 2023
copywriting CR

How much commercial value can a small copywriting change bring to a company? The answer may surprise you. Udemy, one of the world’s largest online learning platforms, once conducted a small test: they changed the landing page copy of a paid course from “Learn Web Development” to “Master Web Development Skills and Get a Higher […]

On August 23, 2023
AI content, AI content creation, content marketing

Regarding AI intervention in content creation, John Mueller had a nice one-liner on Reddit, “By definition (I’m simplifying), if you’re using AI to write your content, it’s going to be rehashed from other sites.” This makes a lot of sense. What is the relationship between artificial intelligence and content creation? Content creation is an important driving […]

On August 9, 2023
copywriting SEO, SEO copywriting

It goes without saying that copywriting plays a very important role in search engine optimization (SEO). Through the analysis of research and actual data, we see the impact of copywriting on key indicators such as website ranking, traffic, user experience and conversion rate, which provides practical suggestions for enterprises and website managers to optimize SEO […]

On August 25, 2022
b2b content marketing, china content marketing

The three goals of B2B content marketing are in line with the funnel law: let target users discover you, let users trust you, and finally directly generate consulting conversions. From a value perspective, the closer you are to consulting, the greater the value. Therefore, the content marketing of B2B should be divided into rhythms according […]

On August 9, 2022
china content marketing, low-cost leads generation

Compared with the numerous marketing tactics of B2C companies, the way of acquiring customers for B2B companies is much simpler. Many B2B companies acquire customers through search engine advertisements and information feed advertisements. The advantage of search engine advertising lies in the precise collection of interested customers. When a user searches for relevant keywords in […]

On July 30, 2022
china content marketing

Since 2020, the epidemic seems to have become a nightmare that many companies cannot escape. In the absence of the epidemic, it is not easy for small and medium-sized enterprises to achieve growth, let alone in the case of repeated epidemics and lack of resources. Nevertheless, for small and medium-sized enterprises, how to overcome all […]

27 Years of Experience

SEO services dependent on Key Performance Indicators, publicaly reputed in China as SEO gurus.

100% Satisfaction Guaranteed

Professional service and very responsive support, helping foreign customers success in online China market.

Global Leaders Portfolio

Working with a diverse range of clients, including Samsung, LG, Miami Heat, Lufthansa, Ctrip, Shanghai Municipal Government.

Solid Partnership Worldwide

Shanghai, China based office, and long term partnership with Switzerland and South Korea.

Content Marketing

Beyond the Funnel: The Modern Playbook for Building Enduring Brand Loyalty Through Content, Authority, and Community

The Systematic Erosion of Originality by “Content Washing” in the Digital Ecosystem

The Impact of Copywriting on Conversion Rate

How AI Reshaping Content Creation

Copywriting Playing Key Role in SEO Activity

How to Do B2B Content Marketing in China

How can B2B Companies Generate Low-cost Leads Through Content Marketing

Content Marketing Is Key to SMB Growth

Content Marketing

Beyond the Funnel: The Modern Playbook for Building Enduring Brand Loyalty Through Content, Authority, and Community

The Systematic Erosion of Originality by “Content Washing” in the Digital Ecosystem

A Western Marketer’s Guide to Thriving on Chinese Social Media Platforms

Common Pitfalls in WeMedia Content Creation: A Case Study in Construction Law Outreach

The Impact of Copywriting on Conversion Rate

How AI Reshaping Content Creation

Copywriting Playing Key Role in SEO Activity

How to Do B2B Content Marketing in China

How can B2B Companies Generate Low-cost Leads Through Content Marketing

Content Marketing Is Key to SMB Growth

Unlock 2025's China Digital Marketing Mastery!