Digital Marketing for Physical Stores
- On July 10, 2022
- digital marketing
What is digital marketing?
A simple understanding is “the process of digitally transforming marketing content and resources first, and then marketing.” You have to digitize and then put these digitized resources into the marketing process. This is the future trend.
Digital assets can specifically include the following:
Traffic, fan volume, transaction volume, conversion rate, membership, brand, IP area, various indicators and values, these are the most normal manifestations of digitalization. Marketing is the scientific analysis and combined operation based on these digitizations.
Key operating points and steps of digital marketing in physical stores:
1. Digital thinking, you need to digitally analyze and operate the physical store’s traffic, fans, members, brands, transactions, conversions, focus, self-media, product costs, customer sources, and traffic.
2. Marketing transformation of physical stores, such as traffic generation process, terminal intelligent display, membership management system, inventory system, crowdfunding and group buying system, etc.
3. Personal influence drives personal traffic, online traffic drives physical stores, community marketing drives community transaction services, and potential fans’ conversion marketing forms a set of its own marketing model process. You don’t have to strive for perfection and perfection, you can achieve it yourself without pressure and burden, you have to do it yourself.
4. Product + service marketing integration, such as data marketing membership, brand equity, product assets, and service assets.