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Digital Marketing

The Future of Search Advertising in China

  • On January 16, 2024
  • baidu search marketing, china search marketing
Search advertising stands to gain as Chinese advertisers seek new growth despite tightening budgets. Integrated marketing across platforms is key to uncover incremental needs and long-term expansion. Industry data shows advertisers plan to increase search budgets in 2022. But priorities remain the overall traffic, diversion and conversion strengths of media platforms over specific ad types. […]
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The Psychology of Decision-making in B2B Sales

  • On September 8, 2023
  • B2B buying cycle, b2b marketing, B2B marketing strategy
A. The Importance of B2B Buyer Psychoanalysis In the realm of B2B sales, buyer psychology is the linchpin that can make or break a deal. Recognizing the demands, motivations, and challenges of B2B buyers is essential for crafting effective marketing strategies. As the B2B marketplace continues to evolve, those who master the psychology behind decision-making […]
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E-Commerce and Digital Marketing Opportunities in China

  • On July 6, 2023
  • china digital marketing, china e-commerce
E-commerce is booming in China. The e-commerce industry is growing rapidly in China as more and more Chinese consumers shop online. According to data from the China E-commerce Research Center, in 2020, the transaction scale of China’s e-commerce market will reach 34.8 trillion yuan, a year-on-year increase of 8.6%. This figure shows that e-commerce has […]
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Important Issues in Baidu Platform Marketing

  • On June 13, 2023
  • baidu marketing, baidu platform marketing
In recent years, with the rapid development of the Internet, the Baidu platform has become the first choice for many companies and individuals to conduct online marketing. Since Baidu has a large number of searches and users, it can provide advertisers with relatively professional marketing solutions and services, so more and more companies and individuals […]
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The Logic of Groupon Marketing

  • On December 23, 2022
  • groupon marketing, social marketing
Everyone knows that fresh fruits and vegetables are a common category in Groupon buying, and its high-frequency purchases and large purchases at one time are very popular among various communities. What is the logic of Groupon buying marketing? Groupon buying mainly focuses on fresh products, most of which are consumables that ordinary people need in […]
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Integrated Marketing Is The Weapon of SME

  • On July 20, 2022
  • china integrated marketing, integrated marketing
In recent years, many companies have begun to realize that it is becoming more and more difficult to run a business. Even if you invest a lot of money in marketing, you can’t achieve good sales conversions. The epidemic that broke out in 2020 and has continued to this day has cast a heavy shadow […]
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Digital Marketing for Physical Stores

  • On July 10, 2022
  • digital marketing
What is digital marketing? A simple understanding is “the process of digitally transforming marketing content and resources first, and then marketing.” You have to digitize and then put these digitized resources into the marketing process. This is the future trend. Digital assets can specifically include the following: Traffic, fan volume, transaction volume, conversion rate, membership, […]
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What Content Marketing Do We Need

  • On June 20, 2022
  • content marketing
Those who can produce quality content in the digital age will be the first to win in competition. As brand owners pay more attention to content marketing and increase their budget investment, the demand for brands to quickly monetize content is also on the rise. Data shows that 70% of brand owners say that content […]
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China Bilibili Users & Marketing

  • On January 13, 2022
  • Bilibili marketing, china bilibili marketing
The reason why Bilibili is regarded by Chinese marketers as the final battleground for brands is that it perfectly meets the spiritual demands of young people in the new era. Bilibili users have the following salient features. Confident Bilibili users have a kind of cultural self-confidence and identification with national culture. Brands can not only […]
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Big Data Marketing Helping Companies Find More Customers

  • On December 31, 2021
  • big data marketing, big data marketing china
We are in the era of mobile smart internet big data. The explosive growth of social APP platforms, news media platforms, self-media platforms, and short video platforms has made the real needs of customers diversified, personalized, and even fragmented. Internet big data online advertising costs are high, and it is often difficult for traffic and […]
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