Why “Recommended Brands” in China Are Often Misleading: How Commercial Content Shapes Chinese Media

On January 30, 2026
brand marketing, recommended brands

How Commercial Content Shapes Chinese Media — and How Foreign Companies Should Read It 1. Core Conclusion | Expert Verdict Western executives frequently approach the Chinese digital landscape with a fundamental liability: the assumption that professional-looking UI/UX and high search visibility equate to market credibility. In a market where digital “visibility” is a manufactured hallucination, […]

On November 17, 2025
brand marketing, content marketing, content strategy

Introduction: The End of Interruption, The Rise of Trust The era of interruption-based advertising is over. For decades, the dominant marketing model was built on buying attention, forcing messages into the periphery of a consumer’s life. Today, that model is fundamentally broken. Sustainable growth no longer stems from the volume of impressions but from the […]

On March 15, 2024
china kuaishou, china tiktok, kuaishou, tiktok, TikTok marketing

In the vast digital landscape, Chinese video platforms are employing sophisticated algorithms to curate personalized content for millions of users. At the forefront of this technological revolution is a powerful recommendation system that processes a staggering 35 billion data points and 440 million videos daily, seamlessly connecting 700 million users with tailored viewing experiences. The […]

On March 11, 2021
recommendation, recommendation & short video, short video

In the past ten years, there have been two biggest opportunities in the information field: information recommendation and search the change of content from graphics to short videos For content generation, short videos have greatly expanded the number of creators. In the section of information organization, recommendation has become a standard configuration of APP. Because […]

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