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Search Marketing

China’s Search Engine Market: A 2024 Overview

  • On November 11, 2024
  • china search engines, china search market
Executive Summary China’s search engine landscape is undergoing significant transformation, driven by AI innovation and changing user behavior. While Baidu maintains its dominant position with over 70% market share, the emergence of social media platforms as search destinations and the integration of AI technologies are reshaping the competitive dynamics. Market Structure and Key Players Market […]
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The Evolution of Search Marketing on Major Self-Media Platforms in China

  • On April 15, 2024
  • china search marketing
The evolution of search marketing on major self-media platforms in China can be observed through several key periods and development trends. Initially, the concept of search engine marketing (SEM) emerged in 1994 with the advent of directory-based search engines like Yahoo. During this period, search engine marketing primarily relied on manual editorial directories, where websites […]
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