A Cautionary Tale: A Globally Renowned Company’s Chinese Website Riddled with Errors

On July 15, 2025
SEO audit, seo audit china

Posing a Challenge: Are You Also Facing an “Invisible Wall” in the Chinese Market? The siren call of the Chinese market echoes across boardrooms worldwide – a colossal consumer base, unparalleled digital adoption, and the promise of exponential growth. Many Western enterprises, armed with global prestige and innovative solutions, heed this call, investing significant capital […]

On July 14, 2025
marketing challenges china

Your brand might be thriving globally, but as you eye China, a market with a vast digital ecosystem and unique cultural nuances, have you ever considered that a seemingly harmless marketing campaign could instantly unravel years of effort and even lead to a catastrophic brand reputation crisis? When it truly happens, what would you do? […]

On June 6, 2025

As a Western business eyeing the vast opportunities of the Chinese market, you’re likely familiar with the critical role of search engine optimization (SEO) in digital success. However, assuming your Google-centric SEO strategies will translate directly to China’s digital landscape is a common, and often costly, mistake. The reality is, China operates on an entirely […]

On April 11, 2025
baidu marketing

In recent years, China’s human resources industry has experienced a dramatic shift in search behaviors. Baidu, once the undisputed leader among traditional search engines, now faces significant challenges from emerging channels. Between 2017 and 2025, search volumes for headhunting-related keywords (such as “real estate headhunter” and “financial headhunter”) have plummeted by over 90%. Only “pharmaceutical […]

On December 25, 2024
china search market, china search marketing

The Chinese search engine market is experiencing a dramatic transformation, driven by rapid technological advancement and changing user behaviors. With a market value in the hundreds of billions of yuan and double-digit annual growth, China’s search industry has become a crucial battleground for both domestic and international players. As the world’s largest internet market continues […]

On December 17, 2024
baidu search marketing

As a seasoned digital marketing consultant and frequent user of Baidu Search, I have noticed a significant change in the search results provided by the platform. It has become increasingly difficult to find valuable content, with irrelevant and low-quality results dominating the first few pages. This article will explore the reasons behind this trend, the […]

On November 27, 2024
china search marketing, marketing strategy 2025

How can traditional search marketing adapt to the rapid rise of AI? The rapid advancement of artificial intelligence (AI) technology is reshaping industries, and search marketing is no exception. Particularly in China, AI is redefining user behavior and search engine ranking mechanisms. As we look ahead to 2025, how can businesses remain competitive in this […]

On November 11, 2024
china search engines, china search market

Executive Summary China’s search engine landscape is undergoing significant transformation, driven by AI innovation and changing user behavior. While Baidu maintains its dominant position with over 70% market share, the emergence of social media platforms as search destinations and the integration of AI technologies are reshaping the competitive dynamics. Market Structure and Key Players Market […]

On April 15, 2024
china search marketing

The evolution of search marketing on major self-media platforms in China can be observed through several key periods and development trends. Initially, the concept of search engine marketing (SEM) emerged in 1994 with the advent of directory-based search engines like Yahoo. During this period, search engine marketing primarily relied on manual editorial directories, where websites […]

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Search Marketing

A Cautionary Tale: A Globally Renowned Company’s Chinese Website Riddled with Errors

Baidu vs. Google: Key Differences That Can Sink Your SEO Strategy in China

The Evolution of Market Behavior and the Repositioning of Search Engines

China’s Search Engine Market: Current Landscape, Trends, and Strategic Implications

How Baidu Search is Becoming Harder to Find Valuable Content

The Challenges of Search Marketing in China and Strategies for 2025

China’s Search Engine Market: A 2024 Overview

The Evolution of Search Marketing on Major Self-Media Platforms in China

Search Marketing

A Cautionary Tale: A Globally Renowned Company’s Chinese Website Riddled with Errors

What Would You Do If You Faced This Challenge

Baidu vs. Google: Key Differences That Can Sink Your SEO Strategy in China

The Evolution of Market Behavior and the Repositioning of Search Engines

China’s Search Engine Market: Current Landscape, Trends, and Strategic Implications

How Baidu Search is Becoming Harder to Find Valuable Content

The Challenges of Search Marketing in China and Strategies for 2025

China’s Search Engine Market: A 2024 Overview

The Evolution of Search Marketing on Major Self-Media Platforms in China

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