When we search for a keyword, the search results that appear are almost all operated by us, then of course there is a chance to get more exposure and traffic. Random search usually has about ten results. In addition to the so-called random search results, you can not only operate the official website SEO, you can also operate in 6 ways:

• Official website
• Word of Mouth Article
• Press Release
• Content Marketing
• Video Marketing
• Leverage Marketing

Orientation of content based on random search results:

1, Official Website

Optimize the official website’s ranking in random search results, which is the SEO we generally define.

Since the official website is often the center of our final convergence during online promotion, it is very important to try to get the official website page to occupy a good ranking on the keyword search results of company name, brand name, and main product and service.

2, Word-of-mouth Article

Word-of-mouth articles refer to the use of internet celebrities and bloggers to help us write open-box texts and recommendations, and use the weight of the blogs they operate to strive for our brand and product keywords to occupy the priority ranking of random search results.

In addition to ranking exposure and traffic benefits, word-of-mouth articles also bring high-quality external links, endorsement recommendations, and may even bring us direct sales. Therefore, word-of-mouth articles are worth considering when implementing random search results for full-page marketing. Options.

3, Press Release

Because media websites are often authoritative, it is often faster to obtain the search ranking of the webpage by sending media press releases, and at the same time to obtain a better ranking. At the same time, due to the credibility of the media, our brands and products can also be endorsed.

4, Content Marketing

Content marketing refers to the continuous production of relevant and valuable content to communicate with target customers. Because it is usually expensive to find online influencers and bloggers to write word-of-mouth articles, companies must try to establish a long-term mechanism to produce high-quality content, whether it is internal Or outsource, and learn to combine content with SEO to gain exposure in random search results and introduce traffic to the official website.

5, Video Marketing

Due to the evolutionary trend of Google in recent years, there are multiple results in web query results for the same keyword, such as pictures, videos, local search results, and so on. So if we put videos on the website or YouTube, we have Opportunity combined with some optimization methods to get these videos also exposed on Google search results page.

For example, if we are selling cleansing gear today, we can shoot a “How to clean your face” instructional video to gain exposure on Google web search results.

6, Leverage Marketing

What is leverage marketing? To put it simply, “You can’t beat him, you join him.”

In the process of doing SEO, we often find that there are many keywords, and their search rankings have been preempted by large platforms or large content websites. Single companies, especially small and medium-sized enterprises, lack relevant technologies Fight against resources. At this time, we can think from another angle. If the business of these large platforms does not directly conflict with us, we can try to publish it.

There are two advantages to this. One is that we can indirectly get exposure, and the other is that we can obtain high-quality external links on large platforms, which can boost the ranking of our own website.