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SEO Tips

Navigating SEO in the AI Era: The Impact of External Links and Brand Mentions on Corporate Visibility

  • On August 6, 2025
In the era of Artificial Intelligence (AI)-driven search, the landscape of Search Engine Optimization (SEO) is undergoing a profound transformation. This report aims to delve into the evolving relationship between traditional SEO external links (i.e., backlinks) and brand mentions, providing actionable strategies for corporate clients to maintain and enhance visibility in the new search environment. […]
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Why Your Website’s Location Makes or Breaks Your Success in China: A Reality Check for Western Businesses

  • On January 17, 2025
  • china hosting, website hosting china
You know what keeps me up at night? Stories of brilliant Western companies stumbling in China simply because of where their website was hosted. Yes, you read that right – something as seemingly trivial as server location can make or break your success in the world’s largest market. Let me share a cautionary tale that […]
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Understanding ICP Certificates and Their Impact on Baidu SEO

  • On December 24, 2024
  • baidu SEO, china icp, ICP SEO
For businesses looking to establish an online presence in mainland China, understanding the ICP (Internet Content Provider) certificate system is crucial. This article explores how ICP certification affects your website’s performance on Baidu, China’s dominant search engine, and what steps you can take to optimize your SEO strategy. What is an ICP Certificate? An ICP […]
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China’s Search Engine Market: A 2024 Overview

  • On November 11, 2024
  • china search engines, china search market
Executive Summary China’s search engine landscape is undergoing significant transformation, driven by AI innovation and changing user behavior. While Baidu maintains its dominant position with over 70% market share, the emergence of social media platforms as search destinations and the integration of AI technologies are reshaping the competitive dynamics. Market Structure and Key Players Market […]
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The Hidden Perils of Global Hosting for Chinese SEO: A Swiss Company’s Cautionary Tale

  • On June 25, 2024
  • China seo, SEO China
In today’s interconnected digital landscape, businesses often assume that a globally accessible website equates to truly global reach. However, a recent case involving a Swiss company’s website hosted on Amazon Web Services (AWS) serves as a stark reminder that the realities of the internet can be far more complex, especially when it comes to visibility […]
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The Difference between Chinese & Foreign Search Engines

  • On December 4, 2023
  • china search engines, search engines
In the internet age, search engines have become indispensable for finding information online. The world’s major search engines like Google, Baidu, Bing and Yandex handle billions of queries every day and influence what information users can access. This article analyzes the key differences between Chinese and foreign search engines in terms of market share, algorithms, […]
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Website Hosting for The China Market

  • On September 21, 2023
  • china website hosting, website hosting in China
In the era of trade globalization and network digitization, the importance of the Chinese market is self-evident, attracting global companies to compete. Before entering the Chinese market, it is critical for foreign companies to understand and adapt to its unique online environment and regulatory requirements. This article will explore website hosting services for the Chinese […]
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China SEO: Common Issues for Multinational Enterprises

  • On June 20, 2023
  • china seo issues, SEO issue
In today’s era of globalization, the Chinese market is very important to any multinational company. As Chinese consumers’ demand for external products and services grows, thousands of multinational corporations are working hard to grow their businesses and engage with China. The Chinese market can bring huge business opportunities for multinational companies, but regardless of the […]
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Important Issues in Baidu Platform Marketing

  • On June 13, 2023
  • baidu marketing, baidu platform marketing
In recent years, with the rapid development of the Internet, the Baidu platform has become the first choice for many companies and individuals to conduct online marketing. Since Baidu has a large number of searches and users, it can provide advertisers with relatively professional marketing solutions and services, so more and more companies and individuals […]
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Baidu Indexation Case, Analysis & Solution

  • On May 6, 2023
  • Baidu indexation, baidu indexation issue, baidu indexation problem
We have encountered a very difficult case of Baidu indexation. The process of analyzing and solving this issue was tricky and entertaining. The cause of the Baidu indexation was the revision of our foreign customer’s website in mid-September 2022. After the revision was launched, the customer found that the website was frequently attacked, and therefore […]
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