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Social Marketing

Why & How to Implement WeChat Marketing in China

  • On April 30, 2025
  • wechat marketing, wechat marketing agency, wechat marketing services, wechat marketing strategy
The Dominance of WeChat in China’s Digital Landscape WeChat has established itself as China’s leading social platform with an impressive 1.385 billion Monthly Active Users (MAUs) according to Tencent’s 2024 Annual Report. This staggering user base represents not just a social media platform but an entire digital ecosystem that has become indispensable to daily life […]
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Chinese Youth Consumer Portrait: Over CNY2,000 Monthly Online Spending

  • On April 25, 2025
The consumption potential and behavior patterns of China’s youth (post-90s and post-00s generations) have become a focal point for global brands. According to QuestMobile’s latest report, as of February 2025, this demographic has reached 443 million, with 54.3% concentrated in high-tier cities. The segment continues to attract young people from lower-tier markets, showing a year-on-year […]
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2025 WeChat Ecosystem Strategy Guide: Leveraging Dual Channels to Tap Into a Billion-User Market

  • On April 7, 2025
  • wechat marketing
In China’s 2025 digital marketing landscape, WeChat Official Accounts and Video Accounts have emerged as the “golden twin engines” for businesses looking to connect with users. WeChat’s massive user base (over 1.2 billion monthly active users) and its integrated public-private traffic model offer brands unique growth opportunities. Here’s a strategic approach based on the latest […]
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Breaking Into China’s Social Media: What Western Businesses Need to Know

  • On January 8, 2025
  • china social marketing, china social media marketing
You know that feeling when you’re absolutely crushing it in your home market, and you think, “Hey, China’s next!” Then reality hits – and it hits hard. Trust me, you’re not alone. I’ve seen countless Western brands stumble in China’s social media landscape, not because their products weren’t great, but because they were playing a […]
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The Ultimate Xiaohongshu Marketing Guide: Leveraging UGC for Brand Elevation

  • On June 11, 2024
  • china xiaohongshu, xiaohongshu marketing
In the digital age, the battlefield of corporate marketing has shifted from traditional advertising to the vast ocean of user-generated content (UGC). Xiaohongshu, a platform that combines community and e-commerce, offers businesses an exceptional place to deeply engage with consumers and co-create value. This article delves into how businesses can utilize the UGC characteristics of […]
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Xiaohongshu – the Commercial Value of China’s Leading UGC E-commerce Platform

  • On March 18, 2024
  • xiaohongshu, xiaohongshu marketing
Xiaohongshu, a content community and e-commerce platform, has emerged as a driving force behind China’s consumer trend discoveries. By enabling users to share product recommendations and lifestyles through user-generated content (UGC), it has successfully cultivated a thriving ecosystem of content creation, social commerce, and brand marketing. Founded in 2013, Xiaohongshu has rapidly evolved from a […]
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Decoding Recommendation Algorithms in China Video Platforms

  • On March 15, 2024
  • china kuaishou, china tiktok, kuaishou, tiktok, TikTok marketing
In the vast digital landscape, Chinese video platforms are employing sophisticated algorithms to curate personalized content for millions of users. At the forefront of this technological revolution is a powerful recommendation system that processes a staggering 35 billion data points and 440 million videos daily, seamlessly connecting 700 million users with tailored viewing experiences. The […]
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WeChat, Xiaohongshu & TikTok: Which Works Best for Social Media Marketing in China?

  • On February 5, 2024
  • china social media marketing, douyin marketing, TikTok marketing, wechat marketing, xiaohongshu marketing
Social media has become an integral part of marketing strategies globally, and China is no exception. With its massive population of digitally-connected consumers, China offers lucrative opportunities for brands looking to tap into these platforms. However, the unique Chinese internet landscape, dominated by local apps, requires an understanding of the major players to devise an […]
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How to Market on Xiaohongshu: An Influencer Marketing Platform in China

  • On January 25, 2024
  • market on xiaohongshu, xiaohongshu marketing
Xiaohongshu, or “Little Red Book”, has become one of the most popular social commerce platforms in China. With over 100 million active users, it offers great opportunities for brands to reach young female consumers mainly between 18-35 years old. This article provides tips on creating effective marketing campaigns on Xiaohongshu. Know Your Audience The first […]
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Top 10 Mistakes in China Social Media Marketing

  • On August 14, 2023
  • china social marketing mistakes, china social media marketing
China’s Digital Social World Connecting 1 Billion People In today’s digital age, Chinese social media platforms have become a key channel for companies to communicate with users, brand promotion and marketing promotion. With the popularization of smartphones and the rapid development of the Internet, Chinese social media is characterized by diversification and rapid changes, providing […]
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