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Social Media Marketing

The Guanxi Gateway: Mastering B2B Storytelling on Chinese Social Media

  • On January 7, 2026
  • china social marketing, storytelling social marketing
1. The New Digital Mandate: Why China Demands a Different B2B Playbook For Western B2B leaders, the greatest mistake in approaching China is assuming it’s a new market. It is, in fact, a new reality—a parallel digital universe with its own laws of commercial physics. Businesses are confronted with a complete separation from familiar platforms […]
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A Strategic Guide to Chinese Social Media for Western B2B Leaders

  • On December 19, 2025
  • china B2B social marketing, china social marketing
Introduction: Entering China’s Parallel Digital Universe For any Western B2B leader looking east, the Chinese digital landscape can appear daunting. It is a completely isolated ecosystem, a “parallel digital universe” that operates without Google, Meta, or any of the platforms that form the bedrock of Western marketing strategy. This guide is designed to demystify this […]
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Expert Strategic Report: Digital Entry Roadmap for Western B2B Enterprises in the Chinese Market (2025-2030)

  • On October 15, 2025
  • b2b marketing, china b2b marketing
Section 1: Executive Summary and China B2B Market Dynamics 1.1 The Strategic Imperative: Why China is Non-Negotiable for B2B Growth The assessment of the global B2B landscape confirms that the Chinese market no longer represents an optional extension but rather a foundational pillar for any Western enterprise aiming for sustained international expansion and revenue acceleration. […]
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Navigating China’s Digital Regulatory Landscape: A Guide for Western Enterprises

  • On October 10, 2025
  • China digital regulatory
1.0 The Evolving Regulatory Foundation: Analyzing China’s Top-Down Digital Governance China’s digital landscape is undergoing a deliberate, state-driven architectural shift from an opaque “grey market” digital economy to a transparent, traceable, and state-supervised ecosystem. For any Western enterprise, understanding the foundational national laws and policies that underpin this transformation is the critical first step. These […]
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A B2B Leader’s Guide to Digital Marketing in China

  • On September 29, 2025
  • china digital marketing, digital marketing china
1.0 The China Imperative: Beyond Western Frameworks China is rapidly evolving into the world’s most digitized economy, presenting an unparalleled opportunity for B2B growth. However, for Western leaders, this market is a labyrinth where conventional marketing playbooks are not just ineffective—they can be actively detrimental. Success in China’s B2B landscape demands more than a simple […]
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Navigating the New Content Frontier: A Strategic Framework for the AIGC and Algorithm Era

  • On September 23, 2025
  • social content, social marketing, social media algorithm
1.0 Introduction: The Symbiotic Revolution The modern content landscape is being fundamentally reshaped by the twin forces of generative AI (AIGC) and sophisticated platform algorithms. These technologies are not independent pillars but are locked in a symbiotic relationship, where each technology learns from, adapts to, and shapes the evolution of the other. Platform algorithms are […]
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A Western Marketer’s Guide to Thriving on Chinese Social Media Platforms

  • On August 21, 2025
  • china social media
For Western businesses and marketers, the Chinese social media landscape can feel like a black box. Unlike Western platforms, which often rely on a mix of paid ads and follower-based distribution, Chinese platforms operate on a unique set of algorithmic principles. Understanding these principles is not just a competitive advantage—it’s essential for success. This article, […]
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Navigating China’s Enterprise New Media for Western Business Growth

  • On July 11, 2025
  • china social marketing
This primarily centers on strategies for corporate new media operations, offering a comprehensive framework for businesses to effectively manage their presence across various digital platforms. It explores best practices, performance indicators, and typical challenges faced by Western enterprise managers in this evolving landscape. It also provides in-depth analysis of different types of new media accounts, […]
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China’s Traffic Pools Decoded: A Western Brand’s Guide to Self-Media Growth

  • On June 30, 2025
  • china social media traffic, china social traffic code
1. Executive Summary This report provides a comprehensive interpretation and practical guide for Western brands navigating the complexities of digital marketing in China. Many overseas business owners and marketers face a common dilemma on Chinese self-media platforms: low engagement metrics such as dismal readership, likes, and shares, leading to doubts about the value of continued […]
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Stop Guessing: Mine China’s Digital Pulse for Content That Converts

  • On June 11, 2025
  • social marketing, social marketing topics, social topics
Planning self-media topics isn’t creativity—it’s detective work. Win in China’s noisy digital space by letting data lead. Forget “viral hunches.” In China’s self-media landscape, your topic strategy lives or dies on three pillars: 1, Auditorium Espionage Chinese audiences don’t fit Western molds. To crack their code: Track behavior, not just demographics (e.g., Baidu searches reveal […]
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