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Social Media Marketing

A B2B Leader’s Guide to Digital Marketing in China

  • On September 29, 2025
  • china digital marketing, digital marketing china
1.0 The China Imperative: Beyond Western Frameworks China is rapidly evolving into the world’s most digitized economy, presenting an unparalleled opportunity for B2B growth. However, for Western leaders, this market is a labyrinth where conventional marketing playbooks are not just ineffective—they can be actively detrimental. Success in China’s B2B landscape demands more than a simple […]
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Navigating the New Content Frontier: A Strategic Framework for the AIGC and Algorithm Era

  • On September 23, 2025
  • social content, social marketing, social media algorithm
1.0 Introduction: The Symbiotic Revolution The modern content landscape is being fundamentally reshaped by the twin forces of generative AI (AIGC) and sophisticated platform algorithms. These technologies are not independent pillars but are locked in a symbiotic relationship, where each technology learns from, adapts to, and shapes the evolution of the other. Platform algorithms are […]
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A Western Marketer’s Guide to Thriving on Chinese Social Media Platforms

  • On August 21, 2025
  • china social media
For Western businesses and marketers, the Chinese social media landscape can feel like a black box. Unlike Western platforms, which often rely on a mix of paid ads and follower-based distribution, Chinese platforms operate on a unique set of algorithmic principles. Understanding these principles is not just a competitive advantage—it’s essential for success. This article, […]
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Navigating China’s Enterprise New Media for Western Business Growth

  • On July 11, 2025
  • china social marketing
This primarily centers on strategies for corporate new media operations, offering a comprehensive framework for businesses to effectively manage their presence across various digital platforms. It explores best practices, performance indicators, and typical challenges faced by Western enterprise managers in this evolving landscape. It also provides in-depth analysis of different types of new media accounts, […]
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China’s Traffic Pools Decoded: A Western Brand’s Guide to Self-Media Growth

  • On June 30, 2025
  • china social media traffic, china social traffic code
1. Executive Summary This report provides a comprehensive interpretation and practical guide for Western brands navigating the complexities of digital marketing in China. Many overseas business owners and marketers face a common dilemma on Chinese self-media platforms: low engagement metrics such as dismal readership, likes, and shares, leading to doubts about the value of continued […]
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Stop Guessing: Mine China’s Digital Pulse for Content That Converts

  • On June 11, 2025
  • social marketing, social marketing topics, social topics
Planning self-media topics isn’t creativity—it’s detective work. Win in China’s noisy digital space by letting data lead. Forget “viral hunches.” In China’s self-media landscape, your topic strategy lives or dies on three pillars: 1, Auditorium Espionage Chinese audiences don’t fit Western molds. To crack their code: Track behavior, not just demographics (e.g., Baidu searches reveal […]
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The Battle for Attention: Navigating Brand Media in 2025 with AI, Mindshare, and Compliance

  • On May 29, 2025
  • china social marketing
Forget throwing marketing dollars into the void. In 2025, with digital marketing investment confidence hitting a five-year low (projected growth dropping to 8%), owning your brand’s narrative through self-media isn’t just an option—it’s essential for survival. Data from Miaozhen Marketing Science Academy reveals that brands embracing an “AI + human” collaborative strategy boost content production […]
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The Hard Truth About Social Media Content Creation: What Every CEO Needs to Know

  • On May 26, 2025
  • social marketing mistakes
The digital marketing landscape has shifted dramatically. While your competitors rush to build their social media presence, are you making informed decisions based on data, or falling victim to widespread misconceptions about content creation? The SEO Traffic Reality Check Traditional SEO is facing an existential crisis. According to BrightEdge’s 2024 State of Search report, generative […]
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Why & How to Implement WeChat Marketing in China

  • On April 30, 2025
  • wechat marketing, wechat marketing agency, wechat marketing services, wechat marketing strategy
The Dominance of WeChat in China’s Digital Landscape WeChat has established itself as China’s leading social platform with an impressive 1.385 billion Monthly Active Users (MAUs) according to Tencent’s 2024 Annual Report. This staggering user base represents not just a social media platform but an entire digital ecosystem that has become indispensable to daily life […]
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Breaking Into China’s Social Media: What Western Businesses Need to Know

  • On January 8, 2025
  • china social marketing, china social media marketing
You know that feeling when you’re absolutely crushing it in your home market, and you think, “Hey, China’s next!” Then reality hits – and it hits hard. Trust me, you’re not alone. I’ve seen countless Western brands stumble in China’s social media landscape, not because their products weren’t great, but because they were playing a […]
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