Some of Important Digital Marketing in China
- On July 8, 2021
- digital markeitng, SEO
There are many specific methods of online marketing, such as search engine marketing promotion, online advertising, email marketing promotion, online auctions, online stores, online classified ads, etc.
There are several important online marketing methods.
1. Search Engine Marketing
SEO is search engine optimization, that is, through the optimization of the structure and content of the website, and the establishment of additional links to make the website friendly to search engines, so as to obtain a superior ranking in the search engine and introduce data traffic to the website.
PPC refers to the purchase of listings on the search results page to achieve marketing and promotion purposes. Various search engines have released their own advertising systems, but their forms are different. The advantage of search engine advertising lies in relevance, because the advertisement is only displayed in the search recommendation results display or related theme style web pages. Advertising on search engines is more reasonable than traditional advertising and can achieve higher customer conversion rates.
2. Instant Messaging Marketing
It is a marketing method that uses mobile Internet online chat tools for in-depth promotion and publicity. A reasonable and in-depth marketing strategy requires us to give full consideration to providing customers with information that is of value to their personal use.
3. Viral Marketing
Viral marketing is based on a set of reasonable and effective points system to guide and motivate customers to actively carry out in-depth publicity. This is a customer-based marketing model.
4. Brand Marketing
Corporate brand image is the attitude that a company should maintain when determining its business model based on changes in the sales market situation, commonly known as “CI”. In the entire process of business management, it requires the company to be more distinctive and unique, so as to maintain sustainable business goals, strategic guidelines, technical means and management strategies. The corporate brand image is not achieved overnight, it is a process from beginning to end. The corporate brand image must not only be introduced conceptually, but also the company’s marketing management behavior must be introduced to the track of “competitive intelligence”.
5. Digital Integrated Marketing
Compared with traditional marketing “product-centric”, network integrated marketing pays more attention to “customer-centric”. It focuses on marketing, that is, communicating with customers through various channels and establishing brand relationships with customers.
6. Social Network Marketing
Social network is one of the characteristics of Mobile Internet 2.0. SN marketing promotion is formed by relying on the basic concepts of circle, network and six dimensions, that is, circles and clubs with clear themes and styles carry out in-depth self-expanding marketing strategies, usually based on team members The recommendation system is the main form, which provides the possibility for precision marketing. In fact, the sales conversion rate is the first choice.
7. Creative Advertising Marketing
Creative advertising marketing promotion and company creative advertising can deepen brand influence and brand attractiveness.
8. Email Marketing
E-mail marketing is to provide target customers with industry and product information through Opt-in, so as to establish trust and trust relationship with customers. Email marketing is already used on most companies and company websites. E-mail has always been one of the basic application services of the mobile Internet.