Navigating the Attribution Crisis: A Strategic Guide to Marketing Measurement in a Post-Cookie, AI-Powered World

On September 26, 2025
marketing attribution, marketing measurement

1.0 Introduction: The Twin Disruptions Reshaping Marketing Measurement The marketing landscape is in the midst of two simultaneous, seismic shifts that are fundamentally altering the principles of measurement and ROI. The first is the consumer- and regulator-driven demand for privacy, which is rapidly leading to the deprecation of third-party cookies. The second is the rise […]

On July 15, 2025
SEO audit, seo audit china

Posing a Challenge: Are You Also Facing an “Invisible Wall” in the Chinese Market? The siren call of the Chinese market echoes across boardrooms worldwide – a colossal consumer base, unparalleled digital adoption, and the promise of exponential growth. Many Western enterprises, armed with global prestige and innovative solutions, heed this call, investing significant capital […]

On February 18, 2021
Baidu tongji, china ip, chinese ip, Google Analytics

If you are familiar with Google Analytics, you can easily judge one visitor’s IP and infer where he/she comes from. For Chinese visitors, this tactic may not work in some cases, due to the China Great Firewall. As one Chinese visitor visit your website, his/her IP may be outside China, while he/she is actually inside […]

Website Analytics

Navigating the Attribution Crisis: A Strategic Guide to Marketing Measurement in a Post-Cookie, AI-Powered World

A Cautionary Tale: A Globally Renowned Company’s Chinese Website Riddled with Errors

How to Judge Geographic Location of Chinese Visitors

Website Analytics

Navigating the Attribution Crisis: A Strategic Guide to Marketing Measurement in a Post-Cookie, AI-Powered World

A Cautionary Tale: A Globally Renowned Company’s Chinese Website Riddled with Errors

How to Judge Geographic Location of Chinese Visitors

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