Unlocking Red’s Global Traffic Potential: New Cross-Border Marketing Opportunities in the “TikTok Refugee” Era

On May 19, 2025
Chinese social platform Red, xiaohongshu

Early 2025 marked an unexpected turning point for Chinese social platform Red (Xiaohongshu) when it became the destination of choice for “TikTok refugees” amid increasing operational uncertainties for TikTok in the US market. Within just one week, American user downloads surged over 30-fold, with daily active users peaking at 1.3 million and monthly active users […]

On February 7, 2024
xiaohongshu, xiaohongshu marketing

Xiaohongshu, known as “Little Red Book” in English, is a popular social commerce platform in China focused on lifestyle content and shopping. With over 150 million monthly active users, it has become an influential platform for brands to reach consumers, especially women interested in fashion, beauty and shopping. This article summarizes tips from Chinese marketing […]

xiaohongshu marketing

Unlocking Red’s Global Traffic Potential: New Cross-Border Marketing Opportunities in the “TikTok Refugee” Era

Cracking the Code: Mastering Xiaohongshu Marketing Strategies

Unlock 2025's China Digital Marketing Mastery!