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Unlocking the Chinese Market: A Strategic Guide to Zhihu for Western Businesses
- On December 24, 2025
- china zhihu, zhihu, zhihu marketing
Section 1: Introduction – Navigating China’s Unique Digital Ecosystem For Western marketers, entering the Chinese market is akin to navigating a parallel digital universe. The familiar landscape of Google and Meta is replaced by a self-contained ecosystem of super-apps. The single most common and costly mistake is to seek false equivalents—to look for “the Twitter […]
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