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B2B Marketing

AI Agents Reshape China’s Digital Marketing Landscape

  • On April 18, 2025
  • ai agent marketing
AI Agents Reshape China’s Digital Marketing Landscape: Market Projected to Exceed $460 Billion by 2025 The Evolution: From Tools to Strategic Infrastructure In 2025, AI Agents are fundamentally transforming business operations across China’s marketing sector at an unprecedented pace. According to EO Intelligence, the market is projected to surge from $20.7 billion in 2024 to […]
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2025 WeChat Ecosystem Strategy Guide: Leveraging Dual Channels to Tap Into a Billion-User Market

  • On April 7, 2025
  • wechat marketing
In China’s 2025 digital marketing landscape, WeChat Official Accounts and Video Accounts have emerged as the “golden twin engines” for businesses looking to connect with users. WeChat’s massive user base (over 1.2 billion monthly active users) and its integrated public-private traffic model offer brands unique growth opportunities. Here’s a strategic approach based on the latest […]
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Digital Marketing Trends in China 2025: Innovation Amid Slowing Growth

  • On March 4, 2025
  • digital marketing trends
Market Overview: Slowing Growth and Divergent Outlook China’s digital marketing landscape is experiencing its most significant slowdown in five years, with overall marketing expenditure projected to grow by just 8% in 2025—a three-percentage-point decline from the previous year. Despite continued growth, market sentiment remains cautious, with 54% of advertisers expressing pessimism and only 22% anticipating […]
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Where Do Online Sales Leads Come From

  • On February 12, 2025
  • online sales leads
Have you ever spent hours crafting the perfect ad campaign, only to realize your sales leads are still shockingly low? Some businesses find themselves stuck in this frustrating loop, running ads, hosting events, and using all sorts of strategies, yet still struggling to generate quality sales leads. The problem often isn’t with the ads themselves, […]
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The Ultimate Xiaohongshu Marketing Guide: Leveraging UGC for Brand Elevation

  • On June 11, 2024
  • china xiaohongshu, xiaohongshu marketing
In the digital age, the battlefield of corporate marketing has shifted from traditional advertising to the vast ocean of user-generated content (UGC). Xiaohongshu, a platform that combines community and e-commerce, offers businesses an exceptional place to deeply engage with consumers and co-create value. This article delves into how businesses can utilize the UGC characteristics of […]
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Differences between China & Western in B2B Decision-Making Processes

  • On November 8, 2023
  • B2B decision-making process, china B2B decision-making
Regarding the differences in B2B purchasing decisions between China and the West, Jack Welch said in an exclusive interview in the Oxford Global Management Review: The biggest difference between Chinese and Western companies is the speed of decision-making. Compared with Western companies that focus on analyzing various options, Chinese companies prefer to make quick decisions. […]
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