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B2B Marketing

Beyond Trademarks: Building an Impenetrable Brand Search Firewall on Baidu for Western Brands

  • On June 25, 2025
  • baidu brand marketing, branding baidu
Executive Summary Western brands often approach brand term protection on Baidu with strategies fundamentally misaligned with China’s unique digital ecosystem. This report asserts that traditional Western approaches, heavily reliant on reactive legal measures and basic SEO, are “completely wrong” for the Chinese market. China’s distinct regulatory environment, mobile-first consumer behaviors, and Baidu’s pervasive ecosystem create […]
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Navigating China’s Digital Landscape: Opportunities, Regulatory Realities, and Strategic Imperatives for Foreign Enterprises (2024-2025 Outlook)

  • On June 25, 2025
  • china hosting, marketing strategy
Executive Summary China’s digital market, with over 1.1 billion internet users and significant digital economic growth, presents immense opportunities for foreign businesses. However, it is also characterized by unique regulatory complexities and a distinct digital ecosystem. Success in this high-reward, high-compliance market hinges on deep localization and stringent adherence to evolving regulations. The sheer scale […]
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WeChat Official Accounts: An Underestimated B2B Marketing Channel for Western Enterprises in China

  • On June 12, 2025
  • wechat marketing
Executive Summary WeChat, often perceived by Western marketers as a mere messaging app, is in fact an indispensable “super app” that dominates China’s digital landscape. WeChat Official Accounts represent a profoundly underestimated B2B marketing channel for Western enterprises seeking to thrive in the Chinese market. Unlike Western platforms such as LinkedIn, which struggled to gain […]
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Baidu vs. Google: Key Differences That Can Sink Your SEO Strategy in China

  • On June 6, 2025
As a Western business eyeing the vast opportunities of the Chinese market, you’re likely familiar with the critical role of search engine optimization (SEO) in digital success. However, assuming your Google-centric SEO strategies will translate directly to China’s digital landscape is a common, and often costly, mistake. The reality is, China operates on an entirely […]
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AI Agents Reshape China’s Digital Marketing Landscape

  • On April 18, 2025
  • ai agent marketing
AI Agents Reshape China’s Digital Marketing Landscape: Market Projected to Exceed $460 Billion by 2025 The Evolution: From Tools to Strategic Infrastructure In 2025, AI Agents are fundamentally transforming business operations across China’s marketing sector at an unprecedented pace. According to EO Intelligence, the market is projected to surge from $20.7 billion in 2024 to […]
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2025 WeChat Ecosystem Strategy Guide: Leveraging Dual Channels to Tap Into a Billion-User Market

  • On April 7, 2025
  • wechat marketing
In China’s 2025 digital marketing landscape, WeChat Official Accounts and Video Accounts have emerged as the “golden twin engines” for businesses looking to connect with users. WeChat’s massive user base (over 1.2 billion monthly active users) and its integrated public-private traffic model offer brands unique growth opportunities. Here’s a strategic approach based on the latest […]
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Digital Marketing Trends in China 2025: Innovation Amid Slowing Growth

  • On March 4, 2025
  • digital marketing trends
Market Overview: Slowing Growth and Divergent Outlook China’s digital marketing landscape is experiencing its most significant slowdown in five years, with overall marketing expenditure projected to grow by just 8% in 2025—a three-percentage-point decline from the previous year. Despite continued growth, market sentiment remains cautious, with 54% of advertisers expressing pessimism and only 22% anticipating […]
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Where Do Online Sales Leads Come From

  • On February 12, 2025
  • online sales leads
Have you ever spent hours crafting the perfect ad campaign, only to realize your sales leads are still shockingly low? Some businesses find themselves stuck in this frustrating loop, running ads, hosting events, and using all sorts of strategies, yet still struggling to generate quality sales leads. The problem often isn’t with the ads themselves, […]
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The Ultimate Xiaohongshu Marketing Guide: Leveraging UGC for Brand Elevation

  • On June 11, 2024
  • china xiaohongshu, xiaohongshu marketing
In the digital age, the battlefield of corporate marketing has shifted from traditional advertising to the vast ocean of user-generated content (UGC). Xiaohongshu, a platform that combines community and e-commerce, offers businesses an exceptional place to deeply engage with consumers and co-create value. This article delves into how businesses can utilize the UGC characteristics of […]
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Differences between China & Western in B2B Decision-Making Processes

  • On November 8, 2023
  • B2B decision-making process, china B2B decision-making
Regarding the differences in B2B purchasing decisions between China and the West, Jack Welch said in an exclusive interview in the Oxford Global Management Review: The biggest difference between Chinese and Western companies is the speed of decision-making. Compared with Western companies that focus on analyzing various options, Chinese companies prefer to make quick decisions. […]
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