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Baidu SEO

Baidu 2025 Algorithm Updates: Impact and Strategies

  • On August 20, 2025
  • baidu 2025, baidu algorithm, baidu algorithm 2025
This summarizes the key themes, important ideas, and factual data. It details how Baidu’s algorithmic shifts will influence search engine optimization (SEO), content creation, and the broader digital ecosystem. Executive Summary Baidu’s 2025 algorithm updates mark a significant evolution, prioritizing user experience, multi-modal content understanding, and sophisticated low-quality content identification. These changes will fundamentally reshape […]
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Navigating SEO in the AI Era: The Impact of External Links and Brand Mentions on Corporate Visibility

  • On August 6, 2025
In the era of Artificial Intelligence (AI)-driven search, the landscape of Search Engine Optimization (SEO) is undergoing a profound transformation. This report aims to delve into the evolving relationship between traditional SEO external links (i.e., backlinks) and brand mentions, providing actionable strategies for corporate clients to maintain and enhance visibility in the new search environment. […]
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Beyond the Algorithm: Google & Baidu Search Differences and What They Mean for Your Business

  • On July 28, 2025
  • baidu google, google baidu
This article examines the differences and similarities in search results between Google and Baidu for the “Testing Machine” manufacturing industry, offering insights for corporate websites. The analysis is based on search results from July 28, 2025, for five keywords in both Chinese (万能试验机, 冲击试验机, 材料试验机, 压力试验机, 拉伸试验机) and English (Universal testing machine, Impact testing machine, […]
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China GEO: Unlocking the ‘Knowledge Source’ of China’s AI Large Models

  • On July 18, 2025
  • china geo, china large language models
China’s AI large model ecosystem is experiencing rapid development, presenting a diversified landscape dominated by “giants, rising stars, and industry deep-divers.” The leap in these models’ capabilities is supported by massive corpora, whose data source preferences and construction methods profoundly influence the models’ characteristics and application potential. For Western businesses, understanding the “knowledge sources” of […]
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A Cautionary Tale: A Globally Renowned Company’s Chinese Website Riddled with Errors

  • On July 15, 2025
  • SEO audit, seo audit china
Posing a Challenge: Are You Also Facing an “Invisible Wall” in the Chinese Market? The siren call of the Chinese market echoes across boardrooms worldwide – a colossal consumer base, unparalleled digital adoption, and the promise of exponential growth. Many Western enterprises, armed with global prestige and innovative solutions, heed this call, investing significant capital […]
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The Baidu SEO Playbook: Your Essential Guide to Unlocking the China Market

  • On June 26, 2025
  • baidu SEO, China seo
The Baidu SEO Playbook Unlocking Key Optimization Strategies for the China Market “We’re on Google’s page one. Why are we invisible in China?” This is the question that haunts countless Western marketers. You’ve mastered Google SEO, your global rankings are stellar, but in the vast Chinese market, your brand is a ghost. This guide is […]
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Beyond Trademarks: Building an Impenetrable Brand Search Firewall on Baidu for Western Brands

  • On June 25, 2025
  • baidu brand marketing, branding baidu
Executive Summary Western brands often approach brand term protection on Baidu with strategies fundamentally misaligned with China’s unique digital ecosystem. This report asserts that traditional Western approaches, heavily reliant on reactive legal measures and basic SEO, are “completely wrong” for the Chinese market. China’s distinct regulatory environment, mobile-first consumer behaviors, and Baidu’s pervasive ecosystem create […]
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Navigating China’s Digital Landscape: Opportunities, Regulatory Realities, and Strategic Imperatives for Foreign Enterprises (2024-2025 Outlook)

  • On June 25, 2025
  • china hosting, marketing strategy
Executive Summary China’s digital market, with over 1.1 billion internet users and significant digital economic growth, presents immense opportunities for foreign businesses. However, it is also characterized by unique regulatory complexities and a distinct digital ecosystem. Success in this high-reward, high-compliance market hinges on deep localization and stringent adherence to evolving regulations. The sheer scale […]
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Baidu vs. Google: Key Differences That Can Sink Your SEO Strategy in China

  • On June 6, 2025
As a Western business eyeing the vast opportunities of the Chinese market, you’re likely familiar with the critical role of search engine optimization (SEO) in digital success. However, assuming your Google-centric SEO strategies will translate directly to China’s digital landscape is a common, and often costly, mistake. The reality is, China operates on an entirely […]
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Search Engine Ranking Chaos: How Baidu’s Disrupted Algorithms Are Transforming Corporate Marketing Strategies

  • On May 13, 2025
  • baidu ppc, baidu SEO
Executive Summary: Traditional Rules No Longer Apply as Companies Navigate a Traffic Maze In 2025, Baidu’s search ecosystem is undergoing simultaneous disruption from technological shifts and market restructuring. Data reveals Baidu’s search market share has plummeted from 90% in 2021 to 52.79% in 2024, while WeChat’s search function now boasts over 700 million daily active […]
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