Beyond Baidu: Unlocking China’s Integrated Search Ecosystem for Western Brands
- On October 21, 2025
- china integrated marketing, china search marketing
I. The Pervasive Misconception: Baidu is the ‘Google of China’ The most common strategic error made by Western enterprises entering the China market is operating under the assumption that the digital search landscape is monolithic, dominated entirely by Baidu, akin to Google’s role globally. This universal misconception leads to significant resource misallocation and missed growth […]
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